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HOW TO USE FACEBOOK TO RECRUIT SUCCESSFULLY IN NETWORK MARKETING
Do you want to know how to use Facebook to recruit effectively? Have you been thinking how best can I make this happen? If yes, then, this post is for you.
Before I continue, let me quickly inform you of my new book, ‘Money Loves You (second edition),’ of all my works, the testimonies that followed the first edition blew me off. In the book, I showed you how I was able to make five hundred thousand naira from one thousand naira within a year and how you can do yours within six months and starting from zero or nothing. I also delve more by showing you the major reasons why the rich get richer and the poor get poorer. You need to read this book, it will be launched by end of July.
I teach people both online and offline strategy for growing or building a successful network marketing organization but today, as said earlier on, we will look at how to use Facebook to recruit successfully in network marketing.
How do you use Facebook to recruit successfully? I will give you some tips on how to do that, to start with, your profile picture must look professional. You must change your profile picture to something professional, this is important. In the picture, it should be just you, no company logo, no babies, no pets…the profile picture is the picture that appears when someone clicks on your wall, it appears at your homepage. Make sure that your profile picture of yourself is in alignment with your brand and your message.
Now, once you have your picture set up, I recommend changing it every once in a while, now when you change it, what happens is that it shows on your wall and in other people’s news feed. Now if you change it properly, I will advice you to always change it regularly once in every three to six months. When you do this, what happens is that people are going to like your picture and it will create activities and movements on your wall.
I like to use something cool, when you change your profile picture perfectly to something cool or better picture, people are going to react and that will create activity.
Another strategy is this, how often do you get likes and comments? If you are not getting them as expected, try to leverage on Google. Type on Google, ‘best Facebook quotes, most captivating Facebook quotes 2015, …..etc’ and you will surely get lots of stuffs you can make use of. Then post them and I can assure you that you will get lots of likes…
Never post about your company on Facebook. This is where I see majority of the network marketers failing most especially newbies, even some leaders do this. But how will people know what I am promoting? You asked! Listen to me, if you will ever post your company name on Facebook, follow this procedure. I learnt this the hard way, follow ten, five, one procedure.
For every ten posts, you will post something inspirational, motivational, uplifting, funny, educative, informative and transformative. People don’t come to Facebook to buy, people come to Facebook to connect, to check on their friends and see what their friends are doing. These posts are nothing about business at all.
Now, for every five posts, it should reflect your lifestyles and probably the benefits of your opportunity. Like I do say, network marketing is a lifestyle business and people desire a better lifestyle, your duty is to give it to them and show them how and one of every posts should be, let’s say, call to action.
When you get likes and comments. I treat my likes and comments as leads. You should do likewise. Figure out ways to get more likes and comments, I have showed you how to do that earlier on in this post by leveraging on Google.
Now, when you get those likes and comments, use the opportunity to create relationship. Network marketing is not about selling, it is not about, buy my product because you need it but it’s all about building a relationship. Network marketing is a relationship business because people join people not the company.
When I get those likes and comments, what I do is simple, I always private message them and send them something like this, ‘I observed that you liked this post of mine (I will put the post) here on Facebook, what are you up to?’ or whether they comment, I will send something like this, ‘thanks for commenting on my posts (picture), what’s up with you and I do hope you are having a great moment ahead?’
What this does is amazing, it opens up dialogues and conversations, it opens up discussions between you and them. It gives you the opportunity to know what their needs and wants are….
Then after this, speak to their concerns, pains, hopes and dreams. Your effectiveness will come in identifying something I have called ‘seeds of discontent’ or whatever they need to change in their lives. Whether it is too little time to spend with their families, not enough money to retire or live the life they once dreamed of living and so on. Your job is to identify the seeds of discontent in their lives and look with them to see if what you are offering might shift them out of the situation.
When you can position yourself with your opportunity or product or service to meet their needs, you have taken the first step in creating an opening to be heard. With this knowledge, you can look to contribute to their lives, creating rich possibilities for them to step into.
Another strategy is this, as they like your post, you should also like their posts, as they comment on your post, you must do likewise.
Also, there’s something called ‘the birthday strategy,’ it happens everyday of the year. Facebook has been automated to notify you about people on your friends list that are celebrating their birthday at a particular day of the year, you should capitalize on this. Everyone of the people on your friends list, leave them a birthday message. That’s first level, another level is, send them a private message or email or you text or call them and on your own birthday, there will be loads of messages on your wall and just like it, and comment there in this way, ‘thanks for the birthday wishes, what are you up to?’ and Start the dialogues.
When you can do these consistently, you will find your business as it begins to grow rapidly.
Thanks for reading this post and remember always that at Naija Marketing Pro, we love you and hope that you will fulfill your dreams.
My wish for you is to see you becoming a Naija Marketing Pro because with network marketing, you can take full ownership of your life.
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