In this post, I share the 2 Closing Strategies for Social Media Recruiting that you must always use while closing your prospects.
Closing is an important make-or-break moment for sales professionals, and you definitely don’t want weak closing techniques to keep you from making a sale.
While that final moment before you put your closing skills to use can be slightly daunting, you can harness that apprehension into a successful situation.
Every sales professional will have his or her go-to strategy for transforming all their hard work into a solid transaction.
Your closing strategy of choice will depend on your personal history of success, your personality type, and most importantly, your client.
At the end of the day, however, you want to feel confident and prepared: these 2 Closing Strategies for Social Media Recruiting will help you make the jump from a potential sale to a successful one.
The Asking Question Close
As a sales professional, you know how to answer customer questions and how to give information in ways that will inform and educate.
When answering customer questions, an effective closing strategy is to ask a question in response.
If the customer asks, “Does this come in blue?” answer with another question like, “Would you like it in blue?”
In doing so, you can measure the customer’s interest and get a greater sense of his or her values.
Asking questions is the best way to discover why your customer needs your product or service.
Questions allow you to hear their desires while also giving you an opportunity to develop answers to their potential objections.
Questions also help you get an answer on how well you are doing.
Once you present a fact about your product that you feel will address some of their problems, you can ask, “Does that help with the issue?”
The reason questions work is that if they say yes, gives more power to you and you can head towards the close.
If they answer no, you can ask why and help move towards solving more of their issues.
If you use Instagram, you know that one of the latest ways brands and people engage followers is by asking a question or even asking their followers to ask them a question, which will be answered on the spot. Using this technique works well as it allows you to discover what is on your customers’ minds, providing openings to introduce instant resolves using your products.
The Match-Game Close
Providing solutions to pain points is very important to overcoming objections and coming closer to a sale.
The match game then becomes one of the most powerful tools in your closing arsenal.
If you are doing your job well, you are noting every objection or pain point that comes up.
This allows you to compose counters to each issue and then wind up for the match-game close.
For every pain point or objection, match it with how your product or service helps resolve or overcome their issues.
Not only does it help them see you’ve got everything they need, but it is also a very positive way to get the results you want.
It comes across as helpful more so than aggressive and ties in well with a summary close as well.
It also brings a nice rounded end to a meeting or conversation that is conclusive without leaving you or the prospect hanging.
This might be the best opportunity to tie in follower/consumer content back to your brand.
By having customers do the match game for you, you are not the one touting your brand.
Instead, someone who actually uses the product or service is showing prospects how it resolved their problems.
If you can get a customer image in there all the better.
I hope this ads value to you?
Please let me know in the comment session and do share with your friends and team mates.
RESOURCES THAT WILL HELP YOU ROCK YOUR BUSINESS
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I hope this is helpful to you?
Let me know what you think in the comments below. And, feel free to share this with your teammates.