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In today’s training, I share my best tips on the 3 powerful ways to build your personal brand even for zero naira.
Are you really getting the results you want with your network marketing business?
But, why should you, as a business owner, worry about building your personal brand?
After all, your business is your brand, right?
Why bother building your personal brand when you’ve got so much to do to keep your business going?
Because it’s not the 1990’s anymore, that’s why.
Today, the personal and business brand are becoming increasingly intertwined, and the success of one leads to the success of the other, and vice versa.
If you want your network marketing business to be successful, you should work hard to develop your personal brand.
While many folks do not consciously work on developing their personal brands – leading to others inevitably de facto creating one for them – most successful network marketers do make a conscious effort to create, preserve, and enhance their brands. As such, here are the tips to help you develop your own brand.
Here are 3 powerful tips you can use to build your personal brand without spending a dime.
1: Define Your Personal Brand
Let’s start with the obvious. If you’re going to build a personal brand, you need to define it first.
You need to answer the question: What am I all about?
You can’t make any progress building your personal brand if you can’t answer that question.
Here are some questions to help you define your personal brand:
What matters most to me, both personally and professionally?
What can I offer the world that no one else can?
What things get me fired up and excited?
What do I want my legacy to be?
These questions can help you hone in on exactly who you want to be and what your personal brand should look like.
This means understanding your values.
Your value isn’t based on who you work for or your position at a job.
It’s based on what you’re able to bring to the table.
What is it that you do extremely well and who does it best serve?
In business, we talk a lot about finding a target audience and a niche market.
It helps you narrow down the list of potential customers (or prospects) that you can best help and who you would most enjoy working with.
For example, you may be passionate about helping people achieve financial freedom through smart financial decisions.
Defining your brand will determine how you run your business, how you present yourself on social media, the types of prospects you go after, and dozens of other things.
Take time to carefully think through this.
Don’t rush it.
It’s like buttoning a shirt.
Mess this step up and everything else will be out of alignment.
2: Create Content That Is In Alignment With Your Brand
How have Eric Worre, Matt Morris, Roy Higdson, Akin Alabi, Mr. AOC, Tony Robbins, and other powerhouse entrepreneurs created personal brands?
One word: content.
Lots and lots of content.
Each of these people has created dozens, if not hundreds of pieces of content that promotes, sharpens, and enhances their brand.
They’ve all written books.
They regularly share insights on social media.
They create videos and podcasts and blog posts.
The point is, they’re all working hard to create content AND all that content ties directly into their personal brand.
Everything they write, Tweet, say on YouTube, share at conferences, and live stream is intended to push their personal brand forward.
In his book Crushing It, Gary Vaynerchuk puts it this way:
For those of you new to this, that means [creating] content that is specifically and perfectly designed to suit the platform you’re using to disseminate it. The audience on Twitter isn’t looking for the same kind of content as Instagram followers. A Facebook post will have greater impact if it’s not just a cut-and-paste job from your blog or a ten-minute video that should actually be living on YouTube. Even if your audience overlaps among the platforms, people are in a completely different mindset when they’re visiting one platform than when visiting another.
In other words, your audience doesn’t only hang out on a single platform. They’re everywhere. In light of this, you need to create content on all these platforms.
One critical thing to note: Your content can’t be fluff like you find on Buzzfeed or other viral sites. Nobody is interested in your “Which Movie From the 90’s Are You?” quiz.
In order to build a powerful personal brand, you need to constantly give value to your audience.
You should be regularly communicating things that will help your audience solve their hardest problems and achieve the success they desire.
If you want to build your personal brand, you should be doing the same kind of thing as said above.
All these things cost zero dollars and yet they significantly increase your personal and business brands.
3: Be Accessible
While content writing can be done from anywhere, in today’s world you cannot establish a strong brand unless you are accessible to others.
Whether by engaging with folks at relevant conferences, by being available to appear in other media (i.e., television, radio, print, or online) when contacted by its producers, and/or by being active on social media, you need to “be seen” and to be available to people who have questions relating to your industry.
I hope you got some value out of today’s training. If so, can you do me a quick favor? Like, share, and comment below. It’d be great if you’d give me some feedback!
P.S.: Try this powerful book on offline prospecting and recruiting and thank me later. The Cold Market Prospecting Formula has been awesome. Click here to check it out.
I hope this is helpful to you?
Let me know what you think in the comments below. And, feel free to share this with your teammates.
More Resources For You:
Have you our FACEBOOK MARKETING MADE EASY BLUEPRINT which has helped a lot of network marketers build their brands online and helps them to attract more customers for their sales and network marketing business. See it here.