3 SIMPLE GUIDELINES ON HOW TO TRULY CONNECT WITH YOUR PROSPECT ON SOCIAL MEDIA.
How to truly connect with your prospect on social media is a big question that many people are asking today!
In today’s post, we will be looking at how to truly connect with your prospect on social media.
And here is how you can leverage the power of social media to connect with your prospects and turn them into loyal customers.
A recent study shows that 79.5% of the people using social media outsell their competitors.
And those who use social media spend less than 10% of their time prospecting
On the other hand cold-callers spend most of their time prospecting.
Although cold calling can also be highly effective when done correctly, there’s no denying the sheer power of social media.
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HOW DO YOU CONNECT WITH YOUR PROSPECT ON SOCIAL MEDIA?
1. DETERMINE WHERE YOUR PROSPECTS ARE.
This is important, there’s need to find out where your prospects are hanging out.
Is it on Twitter?
Is it on LinkedIn?
What of Facebook and Quora?
And Pinterest? Instagram? YouTube? All? None of the above?
Once you’ve gotten a clear idea of who exactly your prospect is (their demographic, their age, their interests, their wants etc), you can better determine where they spend their time online.
We made a post about how to identify your target audience, click here to read this post.
For instance, if you are targeting young teenagers, you already know that SnapChat and Instagram will probably be very effective
In the same vein, if your target is for young to middle-aged professionals, or if you are targeting business owners, then LinkedIn would be a great place to be.
Also check out which networks your successful competitors are active on—chances are, if those networks work for your competitors, they will work for you too.
Please note that it’s better to spend time on only a few social networks than to spread yourself too thin or waste time on networks where your prospects are not.
2. REALLY LISTEN TO YOUR PROSPECTS
Asking someone a question and truly listening to the response, rather than beginning to formulate a response while the other person is speaking, is so important.
In fact, small business owners may have a distinct advantage in connecting with customers because they are in touch with them so often.
The smaller the size of your business, the more encounters you’ll have and the more opportunities you’ll have to listen to your prospects.
In order to best understand and converse with your prospects, you need to first find out what they care about.
What are they talking about? What gets them riled up? What keeps them awake at night?
To find out, try searching on social media platforms like google, Facebook etc. for some related keywords.
What posts pop up? Make a list of the topics that people seem to be most interested in—and from there, start observing.
3. JOIN THEIR GROUPS
Once you understand what interests your prospect, it will be advisable to join the social media groups where they are, you can begin to engage and get involved in the group conversation.
Respond to questions on the discussion boards.
The ultimate goal is to establish yourself as an expert.
Get on Facebook, Google+ groups etc. Get on Quora and do the same.
Respond to blog posts and comments. Share your prospects’ thought-provoking posts.
Send them content that you think they might be interested in as long as it isn’t self-promotional.
Join industry-related Facebook groups and start an intellectually stimulating conversation.
You can also create your own Facebook group, that is relevant to your prospects.
If you go this route, ensure that the group solves a problem in some way.
Think about it this way: is it a Facebook group that you would want to join if you were the prospect?
For instance, let’s say that you are in the fitness industry, you could create a Facebook group for Steps To Getting Bikini Ready For Summer and this group would be a place for similar, like-minded people (those who wants to keep fit) to come together and share ideas and tips with one another.
Find people who are talking about your industry (you could do this by searching for industry-related keywords or hashtags), and join in on the conversation.
With Facebook’s expansive search tool, you can search for virtually any keyword imaginable, and all posts and groups related to that keyword will appear.
Get interested than being interesting to your prospects and be careful not to sound like a pushy salesperson.
To put it bluntly, nobody cares about your product or service—they only care about how you can solve their problems.
Whatever you do, be sure that you are providing value.
The more that you consistently provide value, the more credibility you will gain and the easier it will become to connect with your prospects in the end.
Ask them questions. Another way to move the conversation forward is to ask your prospect a follow-up question.
This could be asking them their opinion of your blog or posts, asking what other topics they’d like you to cover on the subject or anything else that shows you value their opinion and want to learn more about them.
The goal shouldn’t be to just quickly appease them; it should be to direct the conversation in a way that will lead to a future sale.
Now, you can simply connect with your prospects truly and not as a salesperson.
But what you say and how you say it is very important when you are connecting with them and this should rule your mind.
Let me end this post with Tom Ford quote which said, “The most important things in life are the connections you make with others.”
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I hope this is helpful to you?
Let me know what you think in the comments below. And, feel free to share this with your teammates.