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Our businesses are all facing challenging times as the economic impact of Coronavirus starts to bite.
COVID-19 is upending companies large and small, but here are 4 strategies to help your network marketing business recover from coronavirus
The coronavirus pandemic is really wreaking havoc on the global economy.
Air travel is being hit hard, sports leagues and big events are being canceled, countries are putting up travel restrictions to try to keep the virus outside their borders, and public health officials and hospitals are bracing for the worst.
In times of crisis, it can be hard to stay calm and be optimistic.
4 STRATEGIES TO HELP YOUR NETWORK MARKETING BUSINESS RECOVER FROM CORONAVIRUS
1. WORK SMART TO RETAIN YOUR EXISTING CUSTOMER BASE AND CARRY YOUR TEAM MATES ALONG.
Out of sight means out of mind. You need to keep in touch with your customers or you risk losing them.
You also need to keep in touch with your team mates or you risk them lagging behind.
It’s always cheaper to retain an existing customer than acquire a new one.
It is always cheaper as well to carry your team mates along than to want to re-awaken them.
Marketing automation is the lowest cost, easiest, and most effective way of keeping in touch with your customers.
I’m not talking sending automated email marketing spam, nor am I talking about broadcasting cold calling messages to get new customers.
You need to be sending out personalised, contextualised, targeted messages to existing customers who want to hear from you.
You need to be keeping in touch with your customers at every touch point in their digital journey through social channels, through exploring the web.
And doing this systematically and automatically will ensure the job gets done, and will free up your more expensive human talents to deliver creative campaigns that will add even more return of investment.
Content production is an essential ingredient for your tactical marketing campaigns and for keeping in touch with your existing customers.
Genuinely reach out to your team mates and carry them along so as for them to likewise do what you are doing as well.
Share the new things or discounts that you are currently adding cos of the seasonal changes that differentiates your offering from your competitors, and promote your good news stories or say, testimonials you got from those using your products or who joined you of recent.
Getting more social means engaging in conversations with your existing customers. LinkedIn, Twitter, Facebook – these are places where you customers are reviewing your products, discussing their purchasing decisions, exchanging views on your business.
Create a low cost plan for reaching customers at every point in the social media funnel.
Use these tools to listen to your customers, hear what they’re talking about in this season, learn more about your market.
And remember, it isn’t about advertising – your contributions to the conversation needs to be valuable and appropriate.
2. MAKE SURE YOUR NETWORK MARKETING BUSINESS CAN BE FOUND ONLINE.
In case you haven’t noticed, more people are online right now than in their cars or walking the sidewalks.
Search traffic has increased significantly over the past week and will continue to climb as we hunker down.
We’re all glued to our computers and phones looking for updates within our community.
We’re also looking for entertainment and ways to pass the time.
For many, that includes shopping online.
Anything online right now will be consumed more than ever before.
This is not the time to be hidden online.
This is not a time for a business to go into a shell and poke out your head every few days to see if the sun has come out.
People still place orders and need things even when at home
A lot of people still contact companies during work hours, and that is not going to change just because they are home.
Your competition may adjust but that doesn’t mean you have to stop everything and lose sales.
3. CREATE PRODUCT DISCOUNT OPPORTUNITIES FOR SPECIAL OFFERINGS.
During this coronavirus outbreak seasonal depression, you have the opportunity to show support for your customer base by offering special discounts that will keep your revenue flowing.
Identify your product-market fit and create a special offer.
Many people are at home browsing, looking for discounts to save money during a time of unrest.
It’s a great way to engage with your customers and keep a steady stream of revenue that will keep your doors open.
You can push out your special offers through the social media.
Be prepared to jump into action with new strategies to help your brand come back to a ‘healthy market,’
The preparation should start today.
4. GET MORE VISIBILITY IN FRONT OF YOUR PROSPECTS.
You have to build your brand awareness and get more visibility
And one of the best times to get found by prospects is when they’re searching for what you’re selling.
You should start using hash tags in your offerings online now.
You need to get found at every stage of the purchasing lifecycle, from exploring new suppliers to evaluating specific offerings.
The Mere Exposure Effect is the marketing phenomenon by which consumers develop a preference for your products or services merely because they are familiar with them.
Now is the time to explore low cost techniques that will keep your brand visible in front of potential clients on a steady basis.
Focus on creating high quality content that is going to get shared, and reduce your budget for generating low value, low impact content.
Update your evergreen content.
Revisit your content, update it, give it a spring clean, with the objective of improving your rankings in the search engines.
What other people say about your brand is more important than what you say about yourself.
Another low cost way of getting visible in front of a larger pool of prospects is to leverage the authority of other respected experts.
I do hope that, the coronavirus outbreak passes soon and it has minimal impact on lives.
For the time being, try not to socialize with others too much or go into crowded places.
And as for your network marketing business, this is the time for you to double down.
Don’t be fearful when others are also afraid. Do what Warren Buffett does… be greedy when other people are fearful.
In other words, double down.
How have you seen the coronavirus outbreak affect your network marketing business?
PS: Please be safe and, if possible, stay indoors.
I sure hope you got some value in today’s training?
If so please comment in the comment box please and do share with your team mates for their enlightenment. Thanks
RESOURCES THAT WILL HELP YOU ROCK YOUR BUSINESS
1. The Facebook Targeting Blueprint – Learn More Here
This is one of my favorite books and I recommend it to anyone who wants to discover where their customers are hiding on Facebook. In this blueprint, you will be learning about different targeting options – from interest research to custom audience and lookalike audiences to come up with a unique targeting game plan for your business.
2. Instagram Growth Hack – Learn More Here
With this, you can now build a huge list fast…generate massive sales… and acquire new customers all from FREE Instagram traffic. It shows and teaches you how to quickly gain thousands of highly engaged followers on Instagram.. Using a secret growth hack
3. Have you our FACEBOOK MARKETING MADE EASY BLUEPRINT which has helped a lot of network marketers build their brands online and helps them to attract more customers for their sales and network marketing business. See it here.
Click here to check it out now.
I hope this is helpful to you?
Let me know what you think in the comments below. And, feel free to share this with your teammates.