In today’s training, I share my best social media engagement ideas to increase trust and sales that will show you how to properly use social media as a platform for getting more exposure, leads and sales for your business, product or service.
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Are you really getting the results you want with your social media marketing strategy?
So, you have a very good business, product or service that you know are going to absolutely be of help to your fans.
You post day and night, anxiously awaiting all those likes, comments and shares you know you’re bound to get.
And you wait… and wait… and wait.
But all your getting is…zilch..nada:( No likes, no comments, no engagement.)
Don’t get discouraged. A lot of people don’t know how to properly use social media.
In this training, I’ll be showing you social media engagement ideas to increase trust and sales that will show you how to properly use social media as a platform for getting more exposure, leads and sales for your business, product or service.
Today, social media engagement remains an essential ingredient of business and marketing success.
To win over audiences in a world increasingly dominated by instantaneous social media and the 24-hour news cycle, the power of connecting with people can be the difference between success and failure.
Dealing with real-life situations demands knowledge of habits that can be studied and learned over time.
Whether engaging with people for the first time, negotiating details of a potential sale, or following up on a potential speaking engagement, you are likely to be initiating and closing deals strictly through social media.
Here are 7 tips for social media engagement ideas to increase trust and sales that will show you how to properly use social media as a platform for getting more exposure, leads and sales for your business, product or service.
1. Talk About Your Topic (Not Just Your Brand)
In many new situations when you come into contact with new people it’s important to get talking to them.
Obviously creating content and publishing it onto your social feeds is perfect in letting people know what you are about.
But, if you don’t have a following, which many new users won’t have, joining groups and creating them will help to get your name about.
Best Practice: Joining any old group isn’t effective. Imagine you are a beauty salon. Joining a forum that is all about electrics isn’t going to reach the right people and hence could be a major waste of time. Involving yourself in groups that are relevant to your business will increase your chances of reaching your target audience and will get your name known by potential customers.
For businesses in the health and nutrition markets, joining Facebook groups on health and wellness is crucial for getting discussion around the brand started.
In conjunction with joining forums on your expertise, it’s great to create some of your own.
Making multiple groups on your social media platforms and inviting key influencers and prospective customers to join in the discussion is one of the smartest ways of spreading your brand.
Remember: Having different group members to lead discussion and talk about the latest trends or ongoings in the industry or area that’s relevant to your brand will make customers see you as useful and of value. Don’t be the big-headed brand that talks about themselves only. Talk about your topic too!
2. Share Important Information With Others
The Information Economy is a reality, and knowing what to share with others is a key component of establishing brand credibility.
While nobody should expect you to divulge business-critical secrets, you can still stand above the crowd by sharing information that can help others rise financially, emotionally and spiritually.
Information is power but guards against the impulse to hoard what will be of value to your audience.
It will arouse suspicion within your network and make it less likely that others will share information with you.
3. Connect Content with Current Events
Your followers are real people like you.
They watch the news.
They are aware of what’s happening in the world right now. (Maybe, not all of them).
What’s happening right now?
Elections?
Harmattan?
Valentine’s Day?
Veterans’ Day?
Father’s or Mother’s Day?
Easter?
Independence Day?
Christmas?
Well, I’m not saying you share contents about these holidays or events.
At least, try to connect these events with the content you share.
What happens these days are on social media users’ minds and it’s important you recognize and leverage that to earn more of their trust.
Walmart does this extremely well.
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4. Make Sincere Offers to Assist Others
Whether at your business hub or an informal gathering with prospects, it (literally) pays to tell people that you are available to help out at any time.
Among the small gestures you can make include: Offer updated contact information (e-mail, text, business address, etc.) Promote your home page URL; give access to previous work like speeches, articles, other publications.
Give references to industry leaders, people within your current network.
5. Add Relevant Hashtags (#) to Your Posts
Another beneficial way of making your post more attractive to users is through the use of hashtags.
Not only do these help keywords to stand out in the post itself, they are great for tracking discussion around a specific topic and connecting with people who are using that particular hashtag.
Remember: If the hashtag relates to your target audience or can help you reach your target audience, include it in your post. But don’t go hashtag mad!
Too many hashtags can be more damaging to your social media feed and brand reputation than you think!
Coca-Cola made great use of the#ShareACoke hashtag across multiple social media channels including Instagram.
Each post that contained this hashtag can be easily found by performing a simple search with the hashtag in the Instagram search bar.
This is great for connecting with each user who has used your specific hashtag which opens to door to engagement worldwide, in an easy way.
Hashtags also have the main benefits of reaching not only your followers but also to the non-followers that are looking for the same information.
6. Creating an Air of Confidence
One of the most difficult things to do in face-to-face conversation is to appear confident without arrogance or aloofness.
This is where your speaking tone and style really come into play.
As a problem solver, you are in a position to empathize with your audience’s plight and offer practical solutions that reveal your own curiosity.
This, coupled with a calm, sincere and step-wise approach to problem-solving will make you the toast of the crowd.
When communicating on social media you don’t have the luxury of voice tone and body language to make that human connection, so be sure to use words or emoticons to really get the feeling you are trying to convey across.
7. Run Contests and Giveaways
Offering your prospects something in return for tweeting with a specific hashtag, retweeting or sharing your content or becoming a follower is a great way to reward and acknowledge engagement.
People, in general, are more than happy to get involved with a brand if it means they will get something from the business.
That could be a freebie, discount code or perhaps a cheaper membership, the choice is yours.
Running a simple contest that gets users engaging with your brand is a great way to attract more customers and raise brand awareness.
Top Tip: Try to make your contest as fair as possible when generating a winner. If you have to choose, using a random selection tool is a great way to give all of your users a fair chance in being picked for the prize.
ADDITIONAL TIPS: Post Frequently (and at optimal times)
Making sure your social media channels are active is vital to show your audience you’re up to date and on top of the latest trends.
They want to know what’s happening with your brand at the moment it occurs.
Make sure you post content frequently to keep your audience updated and in-the-know.
Frequent posts on a regular basis, (once a month isn’t going to cut it anymore!), can not only keep you followers following you, but also attract more. If you don’t post regularly, you may lose followers. But why?
Social Media Moves Fast
Social media channels move fast. That means once you have posted, it is unlikely that a user will see it a week or even a few days after it’s published.
Content is constantly being uploaded all over social sites, particularly Twitter.
That’s why for many campaigns, posting up to 3 times spread throughout a day is acceptable to ensure your users actually see your content.
If users think you are inactive and never get their hands on your content, they are likely to see you as a pointless person to follow.
Saying bye to someone is pretty easy if you feel like you don’t know them.
Make sure your prospects know you by publishing relevant, useful content to them regularly.
Publishing posts at times when your target customers are most likely active is one of the best ways to ensure your followers will see your content giving you the best chance of generating engagement.
Remember: Regular posts about the latest company news, as well as industry news, will help your business be seen as an authority within the industry. Posting this type of content frequently will showcase you to ahead of the game.
I hope you got some value out of today’s training. If so, can you do me a quick favor? Like, share, and comment below. It’d be great if you’d give me some feedback!
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I hope this is helpful to you?
Let me know what you think in the comments below. And, feel free to share this with your teammates.