BEST TIME TO POST ON FACEBOOK TO ATTRACT MORE CUSTOMERS & SALES FOR YOUR BUSINESS.
BEST TIME TO POST ON FACEBOOK TO ATTRACT MORE CUSTOMERS & SALES FOR YOUR BUSINESS.
Are you looking for the best time to post on Facebook?… look no further.
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In today’s training is everything you need to know to find the best time to post your content on Facebook.
With currently more than 2 billion monthly active users on Facebook…this should be on your social media strategy to-do list…asap!
Finding the best time to post to Facebook can massively help your business stand out and reach more of your audience — even as Facebook organic reach continues to decline.
Knowing WHEN your people are most active on social media is crucial to getting your posts seen and getting more sales and customers for your business.
Best Time To Post On Facebook To Attract More Customers & Sales
The financial industry often speaks of market timing, however with social media, you must be conscious of the social timing of posts.
Fortunately, many companies have studied Facebook timing trends and accessed its Insights analytics tool.
We know that companies, especially online businesses, are often 24/7 with a global reach.
However, we can still observe several user behaviors regardless of what time zone you are based in.
Here are some interesting stats to consider:
The highest average click-through rate (CTR) (meaning the number of people who will click on the links on your posts or ads on Facebook) occurs between 1 pm and 4 pm, peaking on Wednesdays at 3 pm.
The worst time for posting appears to be weekends, both before 8 am and after 8 pm.
Adding photos or images boosts engagement – fifty percent more ‘Likes’ and double the number of comments.
Right now videos and Facebook Live are getting significant more reach than regular posts.
Based on these “general” trends, depending on the particular goal of each of your posts will potentially determine when you decide to publish that posts.
Are you looking to have your material shared? In that case, make your posts at 1 pm.
People seem to be in a giving mood at this time, and while they may not go through your post in detail for themselves yet, they are inclined to give work colleagues and friends a look.
While you may get more clicks on a Wednesday, don’t count out Thursdays and Fridays for true user engagement.
People often need 12-24 hours to warm up to your thoughts, as indicated by a 6-7% increase over the Monday to Wednesday period.
Perhaps not surprisingly, Facebook’s so-called “Happiness” index is ten percent higher on Fridays than during the rest of the workweek.
How can these factors influence your Facebook strategy? Evidently, you can try posting new material during the daily ‘afternoon slump’ right after lunch.
People are often sluggish after their midday meal and use Facebook to get the juices flowing and catch up with recent events before returning to work.
This can be the ideal time to engage them with pure marketing content; content that you would like to be shared reach more people and not necessarily sales related content where you’d want people to click-through.
Similarly, why not hold off on your explosive end of workweek Facebook posts until next Monday?
Chances are that they’ll not be read on the weekend.
After all, many people are inclined to take a break from social media in favor of outdoor family activities, household chores and the like.
Perhaps you do the same? The exception to this could be a hobby niche; where people are more likely to engage with hobby or fun related businesses while taking a break from work or business related posts.
You may want to schedule your posts in advance or hire a social media marketing manager to manage your Facebook presence.
A good social media marketing manager can also help you with online reputation management.
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Utilizing Facebook Insights
Now that we’ve looked at some of these general trends, there is an even more powerful method you can use to determine the optimal posting times based on your own audience — by using Facebook Insights.
In your Facebook Insights, which is basically just the user behavior of your own Facebook followers, you’ll be able to see exactly when your audience is mostly likely to engage with your own Facebook page.
Do the majority of your Facebook followers engage with your posts on weekday evenings? Then you should do more posts on weekday evenings. Or does your page get most of it’s activity on weekends?Then obviously you’ll want to do more posting on weekend.
There is a plethora of information and data Facebook will tell you about how people use and interact on your page — and ultimately that will be the best way to guide your Facebook posts.
In addition to this, you can learn a lot about the demographics and psychographics of your followers and the people who engage with you on Facebook the most.
This can play a significant role in targeting your paid ads on Facebook.
How To Use Insights To Find Your Best Time To Post On Facebook.
If you’re looking to find the best time to post on Facebook, the first best place to start is Facebook Insights.
To see your Page Insights, click Insights at the top of your Page:
Once you’re in the Page Insights dashboard, there’s a wealth of data available to you. For this post, though, we’re going to dive into a couple of specific areas to help you discover when to post your content.
How To Find Out When Your Fans Are Online.
From the Insights dashboard, select Posts in the left-hand column menu.
This will take you to a detailed breakdown of the days and time your fans are most active on Facebook.
This chart shows the average times across the week.
You can hover over each individual day to see an overlay of how that day looks vs the averages.
How To Find Posting Times Of Successful Posts.
Facebook Insights records reach and engagement figures for every post you share to your Facebook Page.
This data can be found in the same place as the data for when your fans are online.
Head to your Page Insights, click Posts and below the graph showing times your fans are online, you’ll see ‘All Posts Published’.
Final Thoughts on Posting on Facebook
Timing your Facebook posts properly can be as important to the success of a campaign as the posted content itself.
It can mean the difference between an explosive breakthrough and a massive failure. Social media is increasingly a vital part of modern businesses.
Given the 24/7 nature of the Internet, you may think that timing your posts is not a big deal.
However, this would be a mistake. Review your posting schedule to better reach your target audience and get the most out of your Facebook posts; whether you are looking to reach more people, get more engagement, or get more clicks to your website to build your list or generate more sales.
I’m a big believer in posting on social media with intent. This means that everything you post is posted with the intention of getting an outcome.
Whether it’s to educate, entertain or inspire… your posts should get a reaction from your audience.
Throwing stuff out there for the sake of just posting is a waste of your time and energy.
Everything you do from Facebook or Instagram Lives to posting content should be done with a plan and a strategy.
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Let me know what you think in the comments below. And, feel free to share this with your teammates.