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Are you searching for easy and creative ways to get more prospects to engage in conversation with you?
In this post, I share 2 easy and creative ways to get more prospects to engage in conversation with you.
ATTEND/PROMOTE THEIR UPCOMING EVENTS
The rise in popularity of virtual events has led many businesses to begin hosting webinars, workshops, or peer networking events online as a way of staying in front of the customers and prospects.
This now creates a very obvious need that you can provide as a relatively simple “favor” for your prospects who appear to be hosting regular events.
Reaching out to them to show interest, asking how you can get involved, or even helping them promote the event to your audience are all great ways to open up conversation.
At a minimum, complementing them on the quality of their content will go a long way, especially for those who are obviously putting a lot of thought and effort into it.
SEND THEM A BOOK
There’s a few reasons sending your prospect a book usually pays off.
First, nearly everyone — from CEOs to junior employees — loves receiving packages.
Second, your recipient typically feels obligated to reciprocate by responding to your email or getting on the phone with you.
Third, you have the opportunity to demonstrate your expertise by choosing a book that corresponds to the buyer’s challenges and needs.
To use this technique with an individual prospect, identify one to three topics she’d likely be interested in.
Maybe she is the director of HR at a mid-size software company; previous experience with similar prospects suggests she’s focused on shrinking average time-to-hire, improving two-year retention, and creating more professional development opportunities.
Use these priorities to find a book with relevant advice or case studies. (If you’re struggling, ask similar prospects for their favorite work-related reads or search “[pain point] best books]” and “[prospect’s industry] best books.]”)
Mail the book, along with a note explaining why you think it may be valuable, to the prospect’s company. (Make sure the package is addressed to your prospect.)
Here’s a sample template:
Dear [prospect name],
Are you [struggling with X, looking to capitalize on Y, concerned with Z trend]? You might find this book helpful. I found [specific tip/section/explanation] in chapter X particularly helpful.
As soon as you get a notification the package has been signed for, call or email your prospect.
Say something along the lines of, “Hi [prospect name], I see you just got my package. Would you like to schedule a quick call on [date and time] to discuss the concepts in the book?”
Whether or not they say yes, you’ll have made a favorable impression; meaning you still have a good chance of getting some time on their calendar at some point.
I hope you got some value out of today’s training. If so, can you do me a quick favor? Like, share, and comment below. It’d be great if you’d give me some feedback!
P.S.: Try this book on offline prospecting and recruiting and thank me later. The Cold Market Prospecting Formula has been awesome. Click here to check it out.
RESOURCES THAT WILL HELP YOU ROCK YOUR BUSINESS
1. The Facebook Targeting Blueprint – Learn More Here
This is one of my favorite books and I recommend it to anyone who wants to discover where their customers are hiding on Facebook. In this blueprint, you will be learning about different targeting options – from interest research to custom audience and lookalike audiences to come up with a unique targeting game plan for your business.
2. Instagram Growth Hack – Learn More Here
With this, you can now build a huge list fast…generate massive sales… and acquire new customers all from FREE Instagram traffic. It shows and teaches you how to quickly gain thousands of highly engaged followers on Instagram.. Using a secret growth hack
3. Have you seen our FACEBOOK MARKETING MADE EASY BLUEPRINT which has helped a lot of network marketers build their brands online and helps them to attract more customers for their sales and network marketing business. See it here.
Click here to check it out now.
I hope this is helpful to you?
Let me know what you think in the comments below. And, feel free to share this with your teammates.