WHAT IS YOUR FLOWERING CHERRY TREE?
There is a story about a real estate agent who takes a couple to show them a house. The house is not in particularly great shape, but as they pull up in front of the house, the woman looks past the house, and in the backyard, there is a beautiful, flowering cherry tree.
She immediately says, “Oh, Charlie, look at that beautiful flowering cherry tree! There was a flowering cherry tree in my backyard when I was a little girl. I’ve always wanted to live in a house with a flowering cherry tree.”
They all get out of the car to look into the house. But the real estate agent has taken note of what the woman said.
Charlie looks at the house critically. The first thing he says is, “It looks like we are going to have to recarpet this house.”
The real estate agent replied, “Yes, definitely that’s true. But from here, just look, you can see out through the dinning room, and you are looking right at that beautiful, flowering cherry tree.”
The woman immediately looks out the back window at the flowering cherry tree and smiles. The real estate agent knows that the woman is the primary decision maker when it comes to buying a house. So he focuses on her.
They go into the kitchen and Charlie says, “This kitchen is a bit small, and the plumbing looks old.”
The real estate agent says, “Yes, that’s true. But when you look through this window while you are preparing dinner, you can see that beautiful flowering cherry tree in the backyard.”
Next they go upstairs to see the rest of the house. Charlie says, “These bedrooms are too small, and besides, the wallpaper is old-fashioned, and the rooms all have to be repainted.”
The real estate agent says, “Yes, but notice that from the master bedroom, you have that beautiful view of the flowering cherry tree.”
By the end of the walk through the house, the woman is so excited about the flowering cherry tree that she can’t see anything else. The buying decision is made. They buy the house because the real estate agent has identified the hot button which is the flowering cherry tree.
In every product, service or opportunity that you sell, there is a ‘flowering cherry tree.’
In your business opportunity, there is something in your product or service that the prospect really wants to enjoy. This is the feelings attached to the benefit that the prospect really wants to have.
YOU NEED TO FIRE UP
To truly get people’s attention, you have to fire up because PEOPLE buy FEELINGS.
People want your product, or service, or business opportunity not just for what it can give them (benefits) but for how it makes them feel.
You need to talk about the experience and feelings that they want! We are all completely motivated by our feelings.
Take for instance, you met a prospect and said to him, “My product can help you lose weight.” Of course yes, that’s good but that’s too basic, I will call it, “A BASIC BENEFITS”
Why not use this instead, “My product can make you feel excited about summer, because you will be in such great shape, you will feel totally confident and sexy in your bikini.”
Or, instead of telling your prospects that, “My business opportunity can help you make more money.” Why not use this instead, “My business opportunity can help you sleep better at night… and you feel much more secure that you will have enough money to retire comfortably.”
Or if you are talking to housewives, use this, “This business can make you stay longer at home, make money, play more with your children and you don’t have to worry about bills.”
People don’t buy into benefits but how your opportunity will make them feel.
How do you find out what it is that a prospect want in your opportunity or product? You find out by questioning and listening.
Simply ask, “Prospect A, if you ever buy this product, at any point in time probably in the future, what would cause you to do it at that time?” Then remain completely silent.
When you ask this question, based on my experience, the prospect may say, “Anyway, if I will ever buy this product, I would have to be convinced of (the feelings attached to the benefit).” Like a Freudian slip, it will often fall out of the prospect’s mouth. Your duty is to then, assure the prospect that he will definitely get that benefit if he buys from you.
Do you know your flowering cherry tree?
RESOURCES THAT WILL HELP YOU ROCK YOUR BUSINESS
1. CLOSE 300% PROSPECT – GET IT HERE
Most time’s when we are prospecting prospects, we carry out the right method of prospecting with the prospects, with everything working as planned and all of a sudden as the conversation is about to end, things turn around and the prospects gives you a big NO. ‘I will think about it,’ ‘Give me some time.’ All these are NO’s and then you begin to wonder why it didn’t work, you keep on wondering what’s the exact step you’ve missed. From the beginning you might be right but the problem most of the time is the
ending which is best described or termed as closing, a good beginning and a poor closing will always lead to a big NO.
This guide is made to show you how to close prospects 300% all the time, so you can have a big YES from your prospects almost always all the time. You are going to realise what closing is, how to apply it and also have a big YES. Closing is sweet success. Closing is the process of helping people make decisions that are good for them – GET IT HERE
2. DICOVER HOW TO USE FACEBOOK
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Have you our FACEBOOK MARKETING MADE EASY BLUEPRINT which has helped a lot of network marketers build their brands on facebook and helps them to attract more customers for their sales and network marketing business.
In this training, you would be able to;
1. Know the lazy man way to effectively recruit prospect on Facebook into your network marketing team
2. Know how to effectively use Facebook to build your network marketing business
3. How to do Facebook recruiting using attraction marketing
4. How to use Facebook groups to build your network marketing business
5. How to follow up on the social media the right way
6. The beginner’s guide on how to post on social media to make more sales
7. How to increase Facebook engagegment; how to get prospects liking, commenting, and sharing your Faxebook posts.
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3. The Cold Market Prospecting Formular – GET IT HERE
I will encourage you to keep this guide where you can always see it in order for you to use it to educate your team players when you begin grow, in fact this is what I have practice severally.
This guide was created for you and those that will soon join you. In short, this guide is for those who have been missing much of the good life and looking for a better way to living. It is designed to help you get the extras you deserve as they are capable of getting you financial freedom journey in network marketing and life generally.
Each word has been weighed, each thought has been evaluated, and each point carefully considered. I have made every effort to personalize it in a conversational manner so you will feel that you and I are in a private conference discussing you and your future team success. I hope you will take this simple message very serious with optimism personally because that is the way it was compiled.
From the beginning I will plant a series of hope, success, happiness, faith, and enthusiastic seeds. I will ‘water’ and ‘fertilize’ these seeds and even add a few additional ones. By the end of the guide the crop will be ready for harvesting to the degree, and in the amount, you have utilized or followed through on the message in this guide. You will need to believe that these works and that it will work for you, it’s the power of positive believing, and which is the necessary ingredient for converting positive thinking
into positive action – GET IT HERE
I hope this is helpful to you?
Let me know what you think in the comments below. And, feel free to share this with your teammates.