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HOW TO BUILD A NETWORK MARKETING BUSINESS ONLINE
Are you a new network marketing beginner?
Perhaps you are a network marketing professional and now you want to know how you can build a network marketing business online!
In today’s post, I share how to build a network marketing business online.
To start with, let me tell you how NOT to build your business online.
If you put your company link all over your social media profile, and give presentations right there on the spot and start explaining your company compensation plan.
If you follow those directions above, I just want to guarantee you that you will get nothing more than a zero sign-ups.
If everyone is your prospect, then NO ONE is your prospect.
Another realization is that thinking these ways is a recipe for wasting a lot of time on people who will NEVER buy what you’re trying to sell to them online.
All businesses have a TARGET MARKET.
Network marketing is no different.
Please don’t be like the 90% of network marketers that make the deadly mistake of throwing their pitch at the wall to see what sticks (i.e. spam), instead of investing time honing in on their target market.
When it comes to connecting with your prospects, there’s nothing more important than knowing exactly WHAT words to say and WHO to say them to.
Think of a target market as a segmented group of people within a specific demographic who are you can OFFER VALUE to that is likely to appeal to them.
HOW TO BUILD A NETWORK MARKETING BUSINESS ONLINE
1. ATTRACT PEOPLE AND GET LOTS OF TRAFFIC.
So how can you attract people to you?
You can do this by creating and publishing content on Social Media and your blog if you have one consistently.
This should be content that is interesting and entertaining to your target market, and that help them solve their problems or to get what they want!
Doing this will ATTRACT people to you and it will also build your email list.
Consistent valuable and educating content will also generate traffic to your blog.
However, it may take some time before you see results.
So to get lots of “fans”, followers, blog visitors and leads FASTER, the best strategy is to add some paid marketing to your online strategy.
For example, you can boost your Facebook posts to reach more viewers and to get more likes and shares on Social Media.
You can also set up pay-per-click ads on Facebook, YouTube and other networks as well to reach your target market and get more leads.
2. KNOW YOUR TARGET MARKET.
First of all, you must define and know your target market.
Who is your ideal customer?
And who is your ideal prospect to join your business? Who do you want to join YOUR team?
You must know things like: What are their interests and hobbies?
What are their fears and problems? What are their goals and dreams?
What’s really important to THEM?
You must know this, because, people won’t be interested in your products or business opportunity UNLESS you can present them as a solution to a problem they have or as a product/opportunity that will help them reach their goals and dreams.
Make sure to be clear about the BENEFITS of your products, services and/or opportunity.
So with the business opportunity, you could present it as a solution or vehicle to reach what they want.
It’s a good idea to take a piece of paper and jot down as many benefits you can think of that your products and opportunity may offer.
This will help you to present them as a solution to a problem or as a vehicle to achieve what your prospect really want.
3. DETERMINE YOUR VALUE OFFERING OR UNIQUE SELLING PROPOSITION.
You will need to understand this fact, people are not looking for opportunities, they are looking for solutions
They care about what you can do for them (more than about you)
It is almost a mantra that people join people and not the company in network marketing business.
So think about what value you can offer to your target market.
This will allow people to know WHY they should do business with you.
It’s what makes you different from your competitors, by the value you offer them.
Always remember that, you can’t be all things to all people.
Instead, you want to attract your certain type of prospect.
If you don’t know WHY someone will join YOU over someone else in your company, it’s very unlikely anyone WILL join your team.
Think of it like Creating YOU, Inc.
YOU, Inc., is where YOU become the brand, not your network marketing company.
The truth of it is, no one really cares about your network marketing company.
Remember people are not looking for ‘opportunities’, they are looking for solutions for their problems.
Also, what they really care about, is joining someone that they know, like, and trust, and someone who has the ‘right skills’ to help them achieve success.
In summary, you want to create a personal brand that engages prospects, excites followers and magnetizes your audience.
These are basic marketing principles that very few network marketers understand.
Put some thought into your value offering.
4. CHOOSE THE SOCIAL MEDIA PLATFORM TO CREATE YOU, INC.
Don’t forget that, people buy from people they know, like and trust.
They are not going to buy from someone who is spamming Facebook groups desperately, saying stuff like: “Make #10,000 a week with no investment!”.
So how do you get people to trust you?
The best choice could be that you create a self-hosted WordPress blog.
You may not use your real name, like my blog.
Having your own blog creates so many possibilities.
You have the freedom to talk about anything you want.
But don’t add your network marketing company name when creating your own blog.
Think about this, If you name your blog after your network marketing company, what would happen if that company went out of business?
Becoming YOU, Inc. means branding yourself as the ‘go to’ person if you want to attract prospects looking for your target market – e.g. those looking for a home-based business.
Your blog is the vehicle you use for your content, your hub of operations.
It’s an asset that you own, it’s the place where people can always find you and how to contact you.
You have more control over your visitors actions – compared to all the distractions to them when they see you on social media.
So as far as I am concerned, a blog is not optional, it’s a must to going professional.
How to succeed in network marketing fast? Build brand YOU.
Other choices are a YouTube channel, a Facebook group or fan page, podcasting, or you could use a simple capture page.
You can also use a combination of these things. But start with one, you can always expand later on.
5. CREATE VALUE
Creating value online means writing articles or creating videos about “how to’s” which help people “learn” how to do something, rather than selling your company or products.
What you’re looking to do, through your content, is to educate, entertain or empower people.
Looking to enhance the lives of other people, through the value in what you share.
When you provide valuable or useful information (without ‘selling’ your business) your readers and viewers will know and trust you.
They might have to see you a few times, but then they will start looking at you as the authority in network marketing, and when they are ready to start a home-based business, they will join you.
So you want to create value on your blog, or through video, and get them to come back to your blog, which is your “hub.”
6. GET TRAFFIC
After creating your own blog or online job.
Your main income producing activity is providing the value that generates traffic.
So generating traffic is where you should spend 90%+ of your time or money.
You want a surge of continual high quality, targeted traffic visiting your website or online hub every day.
There are many ways to do this. Some common ways to generate traffic include:
Social Media, blogging, video marketing – facebook lives and YouTube videos, word of mouth, direct mail, pay per click marketing and other paid marketing.
I suggest you start with ONE free marketing method.
FOCUS and do nothing else for a few months.
I suggest you can add ONE paid marketing method once you have mastered your free marketing method.
The key here is focus and consistency.
You need this to master traffic. If you try to do too many things at once you will only reduce the results from your efforts.
I should add here that there is no such thing as FREE traffic.
Even if the traffic doesn’t cost you money to generate, it costs you time.
Remember time is money.
Take massive action, never stop learning and learn from your mistakes and persist.
7: FOLLOW-UP AND BUILD A RELATIONSHIP
Most people who follows you or opt-in to your list won’t buy from you right away.
It is often said that you need to make contact with a subscriber at least 5 to 7 times before they will purchase products from you or join your primary network marketing company.
This could take several months or even years, it all depends on how much value you provide in your email follow up.
Remember people only buy from people they know, like and trust.
It takes time to build that relationship and trust.
It also comes down to timing.
Timing of when they are looking for solutions to problems that they have and whether your value offering meets their need.
So not all of your leads are in the market for what you are offering today.
In order for your subscribers or followers to see your valuable content, you need to follow up.
I suggest you send 2-3 emails per week to your list.
Your goal is to educate, inspire or entertain your reader to show them that you offer something of value that provides a solution to their problem.
Don’t make the mistake of always selling your business at times.
Focus on educating your prospects by sharing valuable articles, lessons and useful videos that will help them solve their problems.
You provide value here and establish yourself as an authority and leader.
You build credibility and the “know, like and trust” factor so you can sell by teaching.
As you build credibility and the “know, like and trust” factor – this is just what you want.
Once you have this credibility, it’s much easier to make sales.
Never forget that people buy from people they know, like and trust.
Don’t you also?
I sure hope you got some value in today’s training?
If so please comment in the comment box please and do share with your team mates for their enlightenment. Thanks
More Resources For You:
Click here to check HOW AGATHA PLAN B BUSINESS TURNED OUT TO GIVE HER MORE INCOME THAN HER 8am TO 5pm JOB.
I hope you got some value out of today’s training. If so, can you do me a quick favor? Like, share, and comment below. It’d be great if you’d give me some feedback!