Have you thought about this; when was the last time someone sent you an email that said, “It was a pleasure meeting you at the event today. It’s been a week since the event, I am yet to recover from it and can you please send me more information about your company?”
When was the last time someone sent you that message?
Can I tell you something?
Following up with new contacts within 24 to 48 hours after an event will make you standout among the majority of network marketer professionals.
In today’s post, I share all you need to know on how to follow up after the event on social media.
Timing is of the essence when following up after an event.
By following up, you solidify your relationship with that person.
You want to build a relationship with the prospect before you ever start talking about doing business together.
By sending a helpful article you are gaining that persons trust and you don’t have a sketchy motive.
Not following up after a networking event will guarantee that you will not get what you want.
Following up also gives you a chance to ask a particular question, or even arrange a time to meet one-on-one.
HOW TO FOLLOW UP AFTER THE EVENT ON SOCIAL MEDIA.
Before we go to how to follow up after the event on social media, let’s digress a bit.
Following up with attendees with thank you notes
The power of a simple “thank you” can’t be measured. Do not underrate what ‘thank you’ can do.
Most events has a register or a list of virtually all the attendees and many of them will drop their WhatsApp number, email or whatever they drop that you can reach them through, I know it might sounds crazy, but consider a note as a way to say thanks after the event to their contact.
This is a classy touch that is professional and a good relationship building strategy and one that is incredibly meaningful.
Many of the people who attend events necessarily do not expect a thank you, but this makes it all the more imperative that you send one!
It will help you stand out from other events they may have attended and feel as though their presence was truly appreciated and noted.
Consider also a phone call, again if this is feasible given your staff and attendee pool.
A phone call follow up just to say ‘thanks’ will definitely make them feel important and see themselves as a part of you.
A phone call also opens the conversation. You can receive feedback, get to know your guests more and use that to build upon and improve your next event.
This is a wonderful and amazing way to even start with following up with your guest immediately after the event. Try it out.
Following up with attendees via email newsletters and email marketing.
This is a wonderful tool to use;
I think it is a safe assumption to say your attendees are expecting some sort of post-event communication via email at the very least.
Make sure you use this tool to thank your guests, and send out great content email marketing emails often enough to keep attendees in the loop with your event schedule and how they can be involved with you in the future.
Your target here isn’t just to convert your past attendees only into repeat attendees, but to create great content that will stand out and be shared!
Regularly communicate with attendees via email to keep them up to date and engaged! With a great event management software these tasks are easy to do!
You can use this scripts underneath
Subject Line: Great To See You At The Event Today.
It was a pleasure meeting you last night at the Naija Marketing Pro Community event. I remember you said that you were blown out with our products and that you’re excited about this. I thought you would find this helpful: (Send him to either your company video, or something that shows your company presentation or demonstration)
I have been with this company for years now and it’s fascinating and I can say that the greatest thing ever happened to me is having an encounter with the company. There is a great meeting park right at (put the address that’s well known in your city.) Would you be able to break away for 15-20 minutes this Friday at 2:00 PM? If not, I am also free all day Saturday.
Thanks for being phenomenal,
Notice I didn’t say:
“My company specializes in this and that of such bla bla bla.” “Please find attached a PowerPoint presentation that shows how my company can get you financial freedom.” “I would love to meet with you and talk about how my company can help you achieve financial freedom”
The key to a follow up email after an industry conference or event is not to make it about making a sale.
You also need to make sure to stay in touch with your professional network as it grows.
How to follow up after the event on social media.
Social media is a great way to get the word out about your event, to market to new audiences and just in general is a great place to be on.
If there’s a specific hashtag for your event on Twitter, or if people are sharing stories on a specific Facebook page, following up on social media can help you with your marketing efforts.
Just make sure to offer something valuable – whether it’s a link to a blog post covering topics people asked about specifically, a wrap up of the event, or a special discount for attendees.
Whether you’re writing a bulleted list of lessons learned from the events, sharing information about the most frequent questions you received, or even posting a photograph from the event itself, can make your new subscribers feel included.
So many event professionals focus on using social media for the before, but fail to realize it’s a great place to keep the conversation going, reconnect with past attendees, and make your attendees repeat attenders for your future events and possibly join your company or buy from you.
During and after an event, posting photos is a great way to connect and engage with attendees.
Tag them in photos and give shout outs to them on social media.
You can do a #throwbackthursday every week with photos from past events, retagging those attendees.
It’s a great way to promote new events coming up (For example: Hey check out this event we did last year at the same time! Can’t wait for the event coming up in 2 weeks!)
You can also use social media to host conversations with attendees, past and future! Many people do Twitter chats or Twitter parties, using a common hashtag and an agreed upon time to have a live chat.
This helps create buzz about your event and gets the conversation started before it happens or continues the conversation after the event while also encouraging attendees to stay involved, active and connected with other attendees.
You can also use Facebook groups to connect.
Each event can have it’s own group where attendees can join and continue discussing, networking, connecting, etc and it’s a great way for continued marketing but also to give more enriching opportunities to attendees.
You can also create a Telegram and/or WhatsApp group where you’d put in all your attendees and then start sending them a useful post or message!
Connect on LinkedIn individually.
You can also connect with your contacts on LinkedIn individually to further strengthen your professional relationship.
Once you get to know the person better, you might ask him or her to write you a commendation on LinkedIn.
Edit, edit, edit. Whether you send your follow-up note as a letter or an email, be sure to thoroughly edit the message before sending it.
Remember that this is a professional message.
You want to make a strong, positive impression. Therefore, make sure there are no spelling or grammar errors in your letter.
I hope you got some value out of today’s training. If so, can you do me a quick favor? Like, share, and comment below. It’d be great if you’d give me some feedback!
P.S.: Click here to check some of our products.
CLICK HERE TO JOIN NAIJA MARKETING PRO COMMUNITY ON FACEBOOK.
You can check here on how to join the Naija Marketing Pro Community Mastermind Group. Click here to join us.
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I hope this is helpful to you?
Let me know what you think in the comments below. And, feel free to share this with your teammates.