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Are you searching for how to follow up without being annoying?
In this post I will be sharing the how to follow up without being annoying.
The art following up with prospects is not as complicated as it looked.
One of my mentors says, “Following up, instead of giving up, can turn something you thought was a lost cause into an awesome opportunity.”
The strategies I will be sharing here doesn’t by anyway sequential, just take the concept and apply them in your respective businesses.
Don’t Be Pushy or Aggressive
Especially during this time of global economic crisis, you may be feeling pressured to send more messages.
But pushing harder is unlikely to get you the solution that you want and need.
According to research from Salesforce, 84% of people say being treated like a person, not a number, is important to winning their business.
Your prospects, like you, may be facing economic challenges due to the pandemic.
Here’s an example of what not to do:
I noticed you ignored my last message, so I’m sending you a follow up note in the hopes that you’ll respond. Can you respond at your earliest convenience? My quarterly quota is coming up, and I’d really like to do business with you.
Try this instead:
I just wanted to follow up on my previous messsage. With the end of the quarter around the corner, I was wondering if you’d be open to a new video conferencing option to support your remote workforce. I look forward to hearing from you.
In contrast to the first follow-up email example, the second message has an empathetic and understanding tone. Rather than communicating “I need you to do this,” it asks, “Can I help you?”
If you’re feeling the urge to be pushy or aggressive, be supportive instead.
Persistence is also important.
After the first pitch is sent, try to follow up after 3-5 business days for two weeks.
Then, start following up weekly.
Always let the prospect know that if they’re not interested in your offer, they can let you know and you’ll stop following up with them.
After a few weeks, it may be time to stop following up and that’s okay because not everyone will be interested in working with you.
Make It About Your Prospects
Pior to when you have establish credibility with them, be sure to make most of the following up about the prospect and what you can do to benefit them.
You have to do your research to make this happen.
Say something like this:
“Hey ______, are you still struggling with ____________? Per my initial request last week, I still want to help you solve ___________. I know you’re busy, but how about we set up a short call to discuss ________ depending on your availability? Just let me know if you’ve got it covered and will no longer need my help/services.”
There are possibilities that the person still needs help and just hasn’t had time to reply back to you yet.
By communicating that you’re eager and willing to help solve their problem, it makes your follow up less of an annoyance and more of a potential solution.
Give them time to respond
Like You know people are busy and for some, it’s difficult to get through a batch of messages in a single workday.
Be sure to allow enough time for the prospect to actually read your pitch and do some light research on your business before following up.
You may even want to include when you’ll follow up again in your messages as a courtesy so the prospect doesn’t get thrown off guard with another message from you.
Directly Ask if You Should Stop Reaching Out
If you’ve followed up a few times and still haven’t heard back, it’s worth directly asking if you should stop following up.
After all, you don’t want to waste your time, either.
I’ll sometimes say, “I know how busy you are and completely understand if you just haven’t had the time to reach back out. But I don’t want to bombard you with messages if you’re not interested. Just let me know if you’d prefer I stop following up.”
Most people respect honesty and don’t want to waste someone’s time, and they will at least let you know one way or another.
I hope you got some value out of today’s training. If so, can you do me a quick favor? Like, share, and comment below. It’d be great if you’d give me some feedback!
P.S.: Try this book on offline prospecting and recruiting and thank me later. The Cold Market Prospecting Formula has been awesome. Click here to check it out.
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I hope this is helpful to you?
Let me know what you think in the comments below. And, feel free to share this with your teammates.