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Want to learn how to get referrals from your customers without coming across as desperate or salesy?
Or have you tried banner ads, sponsored Facebook posts and/or even pay-per-click ads and you are now been a little dismayed at the return on your investment?
And now you’re asking yourself: how can you grow your consumer engagement and get noticeable results?
In today’s training, I share how to get referrals from your customers without coming across as desperate or salesy
1. Ask for referrals at the right time
As with every marketing method you undertake, timing is critical when it comes to asking for referrals from your customers.
Therefore it is important for you to find the right moments in your customers’ journey when they are most likely to oblige you with a referral.
if you ask your customers at the wrong time, you’ll be ignored (at best), or you’ll put them off (at worst).
You need to catch and engage your customers at the exact moments when they are feeling the most satisfied with your brand, your company and your products or services.
Then you can channel that satisfaction, engagement, and passion into positive action.
There are no absolutes when it comes to timing except this one thing: your
customer must be completely satisfied with your services or product.
Clearly, an unhappy customer is unlikely to provide a referral to your business.
You will encounter similar struggles if you approach formerly happy customers whose enthusiasm may have cooled after the initial dopamine thrill of their purchase has worn off.
You must strike when the iron is hot – the point at which your buyer is feeling particularly fulfilled by their customer experience.
The good news is that there isn’t just one “moment”. There are several good opportunities to ask your customers to make a referral:
Immediately following a purchase
After a positive customer social engagement
Communicating with loyal customers
Following a positive customer service experience
2. Make sure you are providing the right incentives
Not everyone needs incentives to refer your brand and products to their friends and family.
Your best customers will refer you simply for the intrinsic benefits of being considered to be a good friend, and for being seen to be helpful.
For that reason, rewards aren’t necessarily everything when it comes to a referral program.
Providing the right incentives, meanwhile, can encourage referrals on a much higher level and a much more consistent basis than you would see otherwise.
One of the important decisions you need to make when designing any type of referral program is whether or not you will offer a reward in return for a successful referral.
Part of this decision is determining who you will reward (the advocate and/or the person they referred to you), and what type of rewards you want to offer.
3. Engage in their work.
You can show your customers that you sincerely care about them by commenting on their Facebook status or blog, championing one of their causes or new products, mentioning problems that you notice (like their website not loading quickly enough), or backing their Kickstarter campaign etc.
4. Leverage LinkedIn.
Rather than asking for referrals blindly, you can improve your odds of success by doing your homework first.
When you approach a customer with a name or company that you’d like to connect with, you’re eliminating the need for them to sit down and think about it for you.
Lucky for you, LinkedIn’s Advanced People Search feature makes it’s easy to turn up qualified second-degree connections that your customers can introduce you to.
To get started, click the search bar at the top of the page, and then select ‘People’ from the drop-down menu. From there, you can filter your search by second-degree connections as well as additional specifics like industry, title, keywords, and location to turn up a list of potential referral opportunities.
This will help you find an ideal referral candidate to bring up to your customer.
5. Exceed expectations.
Word of mouth is one of the most powerful ways to propel referrals for your company.
However, it’s largely dependent on loyalty, which means that this is something you really have to earn.
If you want to get your customers (or potential customers) raving about your service, you have to delight them.
Go above and beyond for your customers not just by achieving goals with them, but by sharing their content on social media, citing them in your blog content, and proving to be an indispensable resource for them.
Then, the case will be made for you why they should tell their network about the great work you do.
I hope you got some value out of today’s training. If so, can you do me a quick favor? Like, share, and comment below. It’d be great if you’d give me some feedback!
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