In this post, I share how to message strangers about your product
To start with, don’t start out talking about your product.
I will reveal the openers you should start with in this post instead.
Strangers are unknown to you because you don’t know their hopes, dreams and fears.
If you start pitching products or services to someone you don’t understand, you might meet resistance because people tend to buy from people who understand them.
Remember when you were still young.
Do you start telling that beautiful young lady how you will take her to the alter?
If you meet her today and you also tell her today that you want to take her to the alter, she will definitely run away from you.
There are things and steps you will have to take for her to really accept your proposal.
Take your product approach to strangers in that mentality and everything else will fall in place.
So how do you message strangers about your product?
1. Be a valuable resource.
You’re in the market for a new mattress, and the sales rep at one of the mattress companies you are considering provides stellar service.
Not only do they actively listen to your concerns with your current mattress and understand what you’re looking for in your next purchase, they’re able to confidently speak to how their product is the perfect fit for you.
They have been able to get you an answer to every question you asked, and they’ve even shared some valuable content about sleep health, and how their mattress can help you get the best sleep of your life.
This rep has gone above and beyond for you before you even became a customer so just imagine how attentive they will be once you are onboard.
During the sales process, how you treat a prospect while they are still considering your product gives them a glimpse into what life as your customer could look like.
If you serve as a resource before they buy, you’re building trust with them that is valuable in the long run.
2. Find common ground.
This reminds me of the day I wanted to sell a gas lighter to a principal of a school back then in 2016.
When I got to his office, I observed he is a football lover and it happens that I am also a soccer lover.
So I thought within me a way to easily pass my message across to him, so I said, ‘Sir, I like the way you dress, you dressed like a soccer man’, within few minutes, he started talking about his best chosen club which is also the club I am supporting and that was how we started talking about football and the players in our team.
To cut the story short, he ended up buying 16 of these gas lighters and and with his influence, that particular day which happens to be my day meeting him, I successfully sold 30 of them that day.
This same strategies still applies today.
Prospects most importantly strangers want to find a connection with you, even if it doesn’t seem that way at first.
Give them what they want by doing your research before hand.
Find something you have in common, and if you can’t make it your mission to find common ground in the first couple of minutes on your call or when you meet them.
The primary common ground with prospects who are interested in the solution you offer is just that — your product!
Leverage this in your initial conversation with the prospect to see why they were interested in speaking with you.
You’ll likely uncover a lot more information when they know you have something in common.
That is just how to go about that!
3. Make the person feel important
Everybody loves to feel important. Your stranger is no different.
Give them the importance by addressing them with their names. Yeah, their NAMES!
Names don’t just give identity. They give a sense of realization that the person matters.
Make your strangers feel that they matter by addressing them with their names (preceded by proper salutations if necessary).
“Hi, how are you?” doesn’t make any difference.
It feels like an automated message.
Whereas, “Hi John, how are you?” creates difference.
It increases the odds that John will revert back.
No matter how complicated the person’s first name is, use it, without doing any spelling mistake.
Let me stop at here, you can practice any of the above shared techniques and without even mentioning your products, they will be the one to ask for what you are selling, I know all these because I have experienced them before at a time.
I hope you got some values out of this post?
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I hope this is helpful to you?
Let me know what you think in the comments below. And, feel free to share this with your teammates.