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How do you use Facebook groups to build your network marketing business?
Do you want to use Facebook groups to build your network marketing business?
…Or you want to teach your downlines how to use Facebook groups to build your network marketing business?
How do you really use Facebook groups to build your network marketing business?
In this post I share how to use Facebook groups to build your network marketing business bigger, faster, and with significantly less work.
And I am certain that this is what you want. Isn’t it?
Yes! It is…. So read on.
Facebook group is one of the best places on Facebook to build lasting relationships.
This is because when people gather around a common interest, it creates amazing opportunities to share status updates, photos, connections and more.
In network marketing, we know that relationships are the blood, sweat and tears of our business.
We can choose who to work with (and who not to), we have options on who we can learn from (and not), and more importantly — we meet and work with some of the most amazing humans ever.
You can build a tribe of potential distributors and customers using Facebook groups
Facebook groups brings a community of individuals with similar interests, together, and allows the opportunity to share value with them
It’s like a home meeting/party, but online!
Facebook groups also can be a recruiting tool
It has the power to show prospects that the business works and is fun.
Nothing beats when people can go in and see all these other people having fun and doing something of a common purpose.
Facebook groups also positions you as an expert
When you’re posting content, sharing, giving advice, you’re an expert.
Facebook groups also provides a training platform for your team
You really don’t need any website with logins to access archived trainings.
Today, the top leaders, almost all of them are using some type of Facebook group to train their teams.
They do Facebook Lives in the group or upload videos.
All the training’s inside a Facebook group.
The more you provide value and be part of the community, not only will you learn and grow your business, but your prospects that you add to that group will respect and look up to you.
Using Facebook groups increases the chance more people will be a customer or join your business.
TIPS TO GROW YOUR BUSINESS USING FACEBOOK GROUPS
Let’s start with the basics.
In my opinion, spend some time removing yourself from the hundreds of groups you are in.
Seriously, you haven’t looked at them for months — or more.
I know this probably will feel like an impossible task so do yourself a favor and start with deleting 10-15 a day.
This isn’t meant to end up taking up more of your time, so in moderation is fine, just stay consisted at it.
What this will do, is make sure that the groups that will be of benefit to you (and your business) you won’t miss posts, you will have an opportunity to be consistently active in them, etc.
How Do You Find the Right Groups to Join?
When you are logged into your Facebook profile, in the left hand column there is a menu option that says ‘Groups’, select that.
Here is where the groups you have already joined, exist.
However, to the top of the page is a tab at the top that reads ‘Discover’. Select that.
As you can see, based on our browsing activity, interactions, pages liked, etc., Facebook has created several categories that ‘fit’ your behaviors.
This is a great place to start. Under this list are several suggestions of groups to join.
General rule of thumb, give the group a scroll does this look like somewhere you… Want to spend your time? Are there others engaging? Is it full of spam? Are there areas you can add value?
If none of those few categories are satisfied — Leave.
There is absolutely zero need to stick it out. There are way too many other Facebook groups available to stick it out somewhere that will not benefit you.
Searching for Relevant Groups
In the event you can’t seem to find something of interest or benefit in the Facebook suggested list — the other thing you can do is search for relevant groups.
Enter a relevant keyword in the search box at the top left of the page.
Click the groups tab to see a list of groups related to your search term.
Select the name of the Facebook group to learn more. Or, click join to become a member of the group
When you join a Facebook group that is made up of people who match your target audience, you’ll have multiple opportunities to improve awareness of yourself and your business by being helpful.
Provide Solutions to Facebook Group Members Questions
Spend time in the trenches. The greatest communities enjoy participation from community leaders.
That’s why it is important to spend time in the chosen Facebook groups.
Don’t just join it and forget it.
Make it a daily habit to go into your groups and answer questions, interact with members, welcome new members, and even give shout-outs to people.
You see, the more active you are — loving on people and sharing value, people will start to reach out to you.
In fact, this is where they could start to look to you as the expert.
Now, keep in mind this shouldn’t mean posting like crazy all the time, or sharing things just for the sake of sharing.
Remember, value trumps quantity ALL DAY when it comes to Facebook group posts.
You might be surprised a the number questions that go unanswered in Facebook groups because they simply get lost in the newsfeed.
This is also why joining groups of interest to you — is key.
Let’s say you love horseback riding. Now sure, this might not have anything to do with your business but it will help attract people who enjoy the same things as you.
This, helps to establish the first layer of trust. Common interests are powerful things.
Position Yourself as the Expert
There are many Facebook group communities that are just begging for your expertise — you just need to find them. Let’s look at a few examples.
Essential Oils Distributor — Consider joining groups that focus on holistic healing, sleep difficulties, natural remedies, etc.
Although these groups don’t scream direct sales or join my business it is probable there are people asking questions relevant to the solution you have to offer.
Remember, answer — don’t sell. Provide value, answers and solutions. This is not a place to drop your link. Seriously, please don’t do that.
Weight Management and Nutrition Company — Consider joining groups that are specific to healthy on the go tips, low calorie recipes, or food prep.
Again, this does not scream buy my weight loss shake but could position you in a way to offer a solution.
Once you have established your customer profile or demographic, choosing which groups will also be a simpler task.
The key to starting anything, is action.
Facebook groups can be an incredibly effective way to grow your network, position yourself as an expert and expand your brand overall.
Staying away from the ‘expected’ groups are key — determine your interests, where do you shine, what are your strengths?
Join those groups. Be active in them.
Offer value. Open dialogue. Create relationships.
Let me know — are Facebook groups something you are currently using? Or, perhaps something you will now add to your business strategy?
I love your feedback!
I hope you got some value out of today’s training. If so, can you do me a quick favor? Like, share, and comment below. It’d be great if you’d give me some feedback!
P.S.: The Feedback on The Cold Market Prospecting Formula has been awesome click here to check it out.
I hope this is helpful to you?
Let me know what you think in the comments below. And, feel free to share this with your teammates.
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