Latest posts by aoc (see all)
- THE BEST WAYS TO MARKET YOUR NETWORK MARKETING PRODUCTS IN 2020 - January 15, 2020
- WHAT NOT TO DO ON SOCIAL MEDIA IN 2020 - December 16, 2019
- WHY DUPLICATION IS IMPORTANT IN YOUR NETWORK MARKETING BUSINESS IN 2020 - December 9, 2019
Today at the Naija Marketing Pro Community, we decided to take a look through and see how some stats can and should be applied to network marketers to help them make more sales.
After all, network marketers are our audience and essentially what we do every day is to serve them.
This is what we discovered:
1. 44% of salespeople give up after one follow up, yet 80% of sales requires 5 follow ups.
I shared this in our Naija Marketing Pro Community on Facebook and I stated more that the money is in the follow up!
In other words, the fact that a prospects hasn’t responded to your initial reach out email or message or text, DOES NOT mean they are not interested.
They may have been busy when they received the email first, or they may have simply forgotten to reply.
Silence does not mean no. Only no means no and many at times, no doesn’t even mean no.
Therefore, it’s exceptionally important for you to follow up on each and every one of your prospects.
You’ve likely spent a lot of time prospecting for the prospect you have contacted either by email, text or on Facebook, so it makes complete sense to follow up with them.
For the mailers, start using a free email tracking tool like Sidekick, which will tell you (in real time) when a prospect has opened your email.
If they see it but don’t respond within 24 hours, be sure to follow up.
After 24 hours, the likelihood of a response falls from 90% to just 3%.
However, research has proven that by continuing to contact your prospects more and more, you create more opportunities for your them to reply.
2. 63% of people requesting information of your company today will not purchase for at least 3 months (and 20% will take more than 12 months to buy).
Like customers making a purchase decision, prospects need time to become familiar with your company before they will make a decision on whether or not they’d like to join you.
As network marketers, we very often tend to launch straight in with our offers/ads and tell them to “join or buy now!”
We forget that it takes people a long time before they get to that “purchase stage” of actually buying, and that even after they showed interest we still need to nurture them to get them over the line and actually join.
3. After a presentation, 63% of attendees remember stories. Only 5% remember statistics.
Have you heard this before; facts tells but stories sells?
If you were a prospect looking for a network marketing company to join, and you read the following two statements in two different ads, which would you be more likely to attend to?
Ad #1: “Our business is cool, we roll up with the best in the industry since we started, we will show you how to be a superstar in this industry. Join us now”
Ad #2: “We started as couples last year then, 6 people joined us. AOC and Charlie then joined us after responding to a Youtube video; with just the will to grow and learn. Bobby later joined us after seeing our ads on Facebook. Since then we’ve had Bobby’s brother Tobi and his mate Mathew joined us. This year, we are expanding and growing to see how we can work with more excited and goal getters. Are you teachable? Join us now)”
Both ads tell us exactly the same thing, but ad #2 has given us so much more insight into the company looking to hire.
We now know the story of how they’ve gotten to where they are now.
We feel invested in the people mentioned in this story.
We’d love to meet them.
And we’re relishing the challenge of putting our skills to the test to work with more people like AOC, Charlie, Bobby, Mathew, and Tobi and adding to this already great team.
As it is been said, “Credible ideas make people believe. An emotional idea makes people care. The right stories make people act.”
And as network marketers, that’s exactly what we need them to do, act!
We need to compel the right people to join our team.
And the best way to do that is through storytelling in your ads.
Storytelling grabs attention in a crowded marketplace and makes you memorable.
4. The best time to email prospects are 8am and 3pm. Tuesday emails have the highest open rate compared with any other weekday and personalised emails increase click through rates by 14%.
While it is universally agreed that Tuesday is the best day to send emails, the consensus on time is a little harder to pin down.
While Hubspot cite 8am and 3pm as the best times, CoSchedule have research to prove that late morning send times (10am and 11am) are the most successful and that the second best time is between 8pm and midnight.
In general, the best time to send emails will always come down to the person/audience you are sending the email to, so when deciding on the best time to send an email to your chosen candidate, be mindful of that person’s most likely schedule.
5. The best time to cold call is 4-5pm. The second best time is between 8 and 10am. The worst times to cold call are 11am and 2pm.
Between 4-5pm, people are starting to wind down for the day.
At that point they will have most of their tasks completed for the day and (hopefully) most meetings finished with too.
Between 8 and 10am, most people won’t have really gotten into the swing of the day yet, so they may be more willing to accept phone calls.
At 11am and 2pm, people are busy and are more likely to be in a meeting or in the middle of a task.
This is definitely not a good time to start trying to tell them about your business.
6. You are 70% more likely to get an appointment on an unexpected sale if you join Facebook Groups.
What are large and active Facebook Groups full of?
That’s right folks, potential candidates!
Facebook Groups are massive pools filled with like-minded prospects you can interact with in a group setting.
By joining groups, you can efficiently broaden your scope of prospects, and ultimately find a great fit for the job in question.
Unsure how the whole Groups thing works? Don’t worry we have a complete guide on how to use the Facebook Groups feature. Click here
7. 50% of sales time is wasted on unproductive prospecting.
Just because a prospect responds to you on Facebook, doesn’t mean he will necessarily say yes to the opportunity you’re offering.
Some will decline to go any further in the process. So, we asked network marketers, “what percentage of prospects who do respond to you on Facebook, agree to go forward in the process”? 27% was the average response.
We delved even further by asking, “what percentage of prospects who showed interest ended up joining”? On average, our respondents told us that two-thirds (66%) of the prospects. But that begs the question, how many prospects ended up becoming a rock star? The average we got back was 3.
And that’s it! Run with that.
My new book “How To Recruit At Least One Ideal Network Marketing Partner in 2 Weeks”…is helping a lot of network marketers get scale ups in their recruiting experience in network marketing. You can still grab your copy here
I hope this is helpful to you?
Let me know what you think in the comments below. And, feel free to share this with your teammates.
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