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With so much buzz out there in this year 2020 and so many network marketers are selling and marketing similar products, it’s important to know exactly how to market your network marketing product so you can stand out.
Today I’m sharing the best way to market your network marketing products in 2020.
The Best Ways To Market Your Product
One of the most basic rules of marketing, that so many network marketers mess up, is marketing what their product is versus what their product does.
So for example, it is Longrich, it is Oriflame, or Mary Kay. It is pea protein. It is collagen.
Which doesn’t tell the consumer anything and gives them freedom to do their own research and possibly find products that works better or has better ingredients, or whatever the case may be.
So marketing what a product is can become tricky because most people care about what it does.
What does it do?
What does Longrich, Oriflame or Mary Kay, etc products do?
Do you think that Facebook will ever, in a million years, ban you if you talk about sleeping better, getting a bikini body etc?
What if you talk about muscle recovery? Right? What if you talk about back pain?
And if you talk about sleeping better, muscle recovery, back pain, and you give tips around that, and you encourage them to have conversations with you – do you think the consumer will want to buy something else?
No, that’s marketing. Marketing is talking about what it does.
So instead of pea protein, talk about how slim and sexy you’re going to be when you walk down the beach in that two piece.
Talk about how young someone looked the other day because they’re on your product, and it’s just simply amazing.
No one cares what it is, and all it does is equip them to do their own independent research, so we want to avoid this.
But what it does and how it can help someone will be so powerful in getting them to purchase whatever it is that you are selling.
2 MORE BEST WAYS TO MARKET YOUR NETWORK MARKETING PRODUCT.
1. Tell Your Product Story
Too many network marketers fall into the trap of trying to sell a product and not the experience.
The truth is customers don’t care about your product.
All they care about is the solution to their problem.
So when you tell a story – a good one – you engage a completely different section of the customer’s brain.
A detailed story, including emotion and the senses, engages the whole of the customer’s brain.
A research once stated that the human brain: “…does not make much of a distinction between reading about an experience and encountering it in real life; in each case, the same neurological regions are stimulated.”
It doesn’t take much to tell a story.
So focus on the benefits of the product, the values of the audience, problems they have, and how they relate to the product.
Honestly, you don’t have to create an entire website for effective storytelling though.
Start small using Instagram Stories, Facebook Stories, even Whatsapp Status.
Every social channel offers the opportunity to post video.
But few make it easy for you to tell the story of your product while converting the viewer into a customer.
The best is the Instagram Stories.
At the end of an Instagram Story users can swipe up and be sent directly to a product or landing page.
So Instagram Stories are a great way to naturally market a product with storytelling.
Especially if you have a growing Instagram following or working with Influencers who can share the content to a larger audience.
2. Email Marketing
Did you know that 82% of consumers open emails from businesses, and that 44% of email recipients made at least one purchase last year based on a promotional email?
Email marketing via newsletters is a fantastic vehicle for marketing your network marketing products, and is one of the best ways to even promote a new service or product.
Email newsletters allow you to easily share news of your product, photos, testimonials and information with customers.
From there, offering an exclusive discount or promotion is a great way to “seal the deal” so to speak, and get cash flowing your way.
This is one technique you should engage with in this year 2020, maybe you don’t know how to set up the system of email marketing, Naija Marketing Pro Community can help you set up and running effectively within the next few days.
For more on how to help you set it up, please reach out to AOC on Whatsapp via 08030609917.
I hope this is helpful to you?
Let me know what you think in the comments below. And, feel free to share this with your teammates.
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