Do you want to learn the difference in marketing and prospecting?
I firmly believe that there’s a fairly confusing cloud of information around both prospecting and marketing.
The two terms often get used interchangeably, when they don’t actually represent the same strategy – at all.
In today’s training, we will be looking at the difference in marketing and prospecting?
The way I like to think about the main difference between prospecting and marketing is “one-to-one” as opposed to “one-to-many.”
In my understanding, prospecting will help you become a good network marketing professional, but marketing will make you a great network marketing professional.
Prospecting is essentially outbound marketing.
The goal when prospecting is to chase people that may or may not be interested in the services you offer and, ultimately, convert them into customers and/or team members.
If prospecting is outbound marketing, then, the general ‘marketing’ term can be termed as inbound marketing.
The goal of marketing is to attract people to your services rather than chasing after cold/warm markets. Marketing often has a long-term strategy behind it.
Prospecting efforts generally involve that you maintain that relationship with one-to-one touches, that ultimately result in a sale of your product or service.
Prospecting efforts can include: cultivating relationships with leads, attending networking meetings or conferences to build out your network, consistently checking in with leads or potential customers by sending new and valuable research, warming customers throughout their buying cycle by helping to educate them around their pain points, finding out what your customer needs, taking sales calls, presenting offers, closing deals, etc.
Marketing efforts generally involve speaking to many people in your audience all at one time. We like to think of this as laying out ways for your prospects to get to know you before they start that one-to-one relationship with you.
Marketing efforts can include: building a strong foundation for your personal/company brand through a strategy, creating assets like logo or graphics that appeal to the right customers, helping them understand what you offer and your business’s style through your website (or any video on that website), consistently offering value by sharing solutions, advice, or helpful tips via email marketing, sharing your expertise or sharing your knowledge through blogs, demonstrating what it’s like to work with you through case studies, making it easier to discover your website through SEO, getting to know you better by hosting events or webinars, etc.
What If You’re A Beginner?
A lot of network marketing beginners love the idea of marketing, but don’t love the “long-term” piece of the puzzle.
They need prospects right now, and a long-term strategy is great but isn’t going to help them survive in their first year.
You may be in this boat, too.
On the other side of the coin, there are coaches who believe that inbound marketing is as simple as writing a handful of blog posts, tweeting a few times, and waiting for people to start beating a path to your door.
Here’s the thing: marketing isn’t the “lazy” route. And prospecting isn’t for the “go-getters.”
You likely need a combination of both to get rolling.
Before you start cold calling a list of leads, I don’t mean you need to prospect in the traditional way.
You need to get active with an inbound marketing strategy – and truly commit to it.
When you get more active with your marketing strategy, you’re more likely to draw in prospects you’re trying to work with – even if you’re just getting started.
The way to get active with your inbound marketing strategy is to start marketing yourself and your business where your target audience is already hanging out.
Show up there. And continue to show up.
The more you get involved with the people who are your ideal prospects, the more you’ll understand how you can market your services to them in a way that works.
With time, you’re going to find some things that work and some things that don’t.
You have so many marketing options available to you as a network marketer, and you can spend monies on all of them – but you’re better off evaluating where your marketing money and time are best spent given who your target audience is, and what they respond to.
Inbound marketing is all about building your brand so that the people who are looking for you will find you.
Yes, it takes a while to become “findable” – but it doesn’t have to take as long as you think.
If you have a niche, you’ll be able to produce content that draws them in.
You’ll be hanging out and interacting on the social media channels, groups, and forums that they’re already existing.
You’ll be building your brand and positioning yourself as the expert in your field who works specifically with the people who want to work with you.
The beauty of marketing to a niche is that you can always switch it up.
There’s nothing saying that you have to use one marketing tactic till the end of time – your strategy will grow and evolve as you do (or, more accurately, as your ideal prospects does).
I hope you got some value out of today’s training. If so, can you do me a quick favor? Like, share, and comment below. It’d be great if you’d give me some feedback!
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I hope this is helpful to you?
Let me know what you think in the comments below. And, feel free to share this with your teammates.
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