WHO TO TARGET AS A NETWORK MARKETER ON FACEBOOK AD
Are you asking who to target as a network marketer on facebook ad?
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In this training, I share who to target as a network marketer on facebook ad
Targeting is one of the primary factors which cause your Facebook ads to succeed or fail.
Now, it goes without saying that the quality of your ad has a huge impact.
You must have a compelling headline, image, and description to catch your potential prospects’ attention as they’re scrolling through their busy News Feed.
But think about this…
You can have a PERFECTLY crafted ad, but it’s not going to work if you target the WRONG people.
So to help you find the most responsive audience, I’m going to ask you to go through HERE and detail what I’ve found to be the most effective targeting methods to use on Facebook right now.
WHO TO TARGET AS A NETWORK MARKETER ON FACEBOOK AD
Note: a few of these tips only apply if you have your own website or blog, because you can only use the retargeting feature if you’ve installed a Facebook Pixel on a site you actually own. Go here to take a course on how to build a website.
How Do Facebook Ads Work?
Facebook ads now come in several varieties.
You can promote your Page, posts on your Page, actions users took, or your website itself.
Despite Facebook’s increasing focus on native ads and keeping traffic on its site, you can still be successful sending users to your website.
Facebook ads are targeted to users based on their location, demographic, and profile information.
Many of these options are only available on Facebook.
After creating an ad, you set a budget and bid for each click or thousand impressions that your ad will receive.
How to Target Facebook Ad
The major mistake most marketers make with Facebook ads is not targeting them correctly.
Facebook’s ad targeting options are unparalleled.
WHO TO TARGET AS A NETWORK MARKETER ON FACEBOOK AD
On Facebook, you can target users by:
Location
Age
Gender
Interests
Connections
Relationship status
Languages
Education
Work places
Each option can be useful, depending on your audience.
Most marketers should focus on location, age, gender, and interests.
Location allows you to targets users in the country, state, city, or zip code that you service.
Age and gender targeting should be based on your existing customers.
If women 25-44 are the bulk of your customers, start out only targeting them.
If they prove to be profitable, you can then expand your targeting.
According to Neil Patel “Interest targeting is the most powerful but misused feature of Facebook ads.”
When creating an ad, you have two options: broad categories or precise interests.
Broad Category Targeting
Broad categories include topics like Gardening, Horror Movies, and Consumer Electronics.
Recently, Facebook has added newer targets like Engaged (1 year), Expecting Parents, Away from Hometown, and Has Birthday in 1 Week etc.
Broad interests may seem like an efficient way to reach a large audience.
However, these users often cost more and spend less.
Avoid using Broad Category targeting.
Precise Interest Targeting
Precise Interest Targeting allows you to target users based on information in their profile including “listed likes and interests, the Pages they like, apps they use, and other profile (timeline) content they’ve provided (Facebook).
You’ll find the best ROI using Precise Interest targeting.
Facebook has an amazing array of interests to target from Harry Potter to underwater rugby.
The hard part is choosing the right ones.
When targeting precise interests, Facebook provides the size of the audience and other suggested likes and interests.
You won’t have any competitive data.
Once you select interests for an ad, Facebook will show an aggregate suggested bid.
Many marketers target the largest groups possible.
This is a mistake.
These groups are more expensive and less targeted.
Rather than target broad terms for your niche like “yoga” or “digital photography,” focus on specific interests.
Research which magazines and blogs your customers read, who they follow on Twitter, and which related products they buy.
If you use laser-focused interests like these, you’ll reach the people who are most interested in your topic and the most willing to spend money on it.
For example, hear this story from Udemy, “When we added a new DJ course on Udemy, we didn’t just target the interest “disc jockey.”
“Instead, created ads targeting DJ publications like DJ Magazine and Mixmag. Then created another ad targeting DJ brands like Traktor and Vestax. Combine smaller, related interests into a group with an audience of 50,000 to 1M+.”
As you can see, this kind of structure will create ads with large audiences that are likely to convert.
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WHO TO TARGET AS A NETWORK MARKETER ON FACEBOOK AD
And who are the people to target with your facebook as?
1. People who may like to attend your webinar or training or online presentation or have attended your webinar
Let’s say you have a list of people who registered to attend your webinar.
Oh, and by the way, everyone should be doing webinars!
2. If you’re creating content on your site, you can use the custom audience feature in your Facebook Ads Manager to target people who’ve visited a particular page or post.
So say you wrote a blog post promoting Attraction Marketing Formula.
Once someone visits your post, you can retarget those people with an offer
3. Now, if you only have 100 fans, you’re probably not going to be able to target many people.
But if you’ve got thousands of fans, then go ahead and target those.
Then create a custom audience of all the people that actually engaged with your page.
4. This audience includes all the people that have reached out and messaged you too.
Now, if you’re using Facebook Messenger ads, this is extremely helpful.
You can create an ad that sends out a message to everybody that’s previously messaged your page, as long as they haven’t opted-out yet.
Luckily, if you’d like help with the more technical side of running traffic, then I recommend taking THIS COURSE.
What are your best Facebook advertising tips? Share them in the comments.
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I hope this is helpful to you?
Let me know what you think in the comments below. And, feel free to share this with your teammates.
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