Why don’t I do what I know I should do? Ask this question of yourself.
Ask sincerely because the answer controls the future of your business.
Until you start doing what you know you should do, you are living under a law against success that you’ve imposed on yourself.
WHY DON’T I DO WHAT I KNOW I SHOULD DO?
Behind that question stands this problem: How can I cause myself to do what I know I should do?
In this post, I will show you how but first, before you go for the how, take time to understand the why.
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WHY DON’T YOU WANT TO DO WHAT YOU KNOW YOU SHOULD DO?
The simple reason why you don’t is that you’re in conflict with yourself.
As a network marketer, you are a consultant, a counsellor and not a salesperson.
WHY DON’T I DO WHAT I KNOW I SHOULD DO?
As a consultant, your primary purpose is to sell the benefits and not the features that the prospect you are working with wants to buy.
So, the question is, how best can you act as a consultant?
I’ve watched this point and I am convinced that it’s critical to your success in this profession: ‘Questioning is selling, telling is not selling’
DON’T SELL WHAT YOU WANT, SELL WHAT THEY WANT
The professionals don’t sell benefits before finding out what benefits the prospect wants.
In network marketing, you can take the point of view that what you actually get paid for is having conversations with people.
WHY DON’T I DO WHAT I KNOW I SHOULD DO?
And every conversation is composed of two elements: questioning and listening.
The very best network marketers today see themselves more as consultants and advisors to their customers than as salespeople.
As a consultant, your job is to help your prospect solve his problems with what you’re selling.
You need to position yourself as a friend not as a network marketer.
As an advisor and not as a salesperson.
As an advisor rather than someone who just wants to make a sale, see yourself more as a helper than anything else.
Take your time to fully understand the prospect’s needs and then help the prospect to understand how and why your product or service will satisfy these needs better than anything else.
WHY DON’T I DO WHAT I KNOW I SHOULD DO?
LISTENING FOR THE GOLD
Be genuinely interested in them by asking them questions about their live, families, friends, occupation and what motivate them.
You then listen to appreciate what it is like in the other person’s world.
Listen to their concerns, commitments and values.
Listen for something of value in their life and business, listen for the gold.
By having the courage to question them and listen proactively and with the expectation of positive results, you will have miracles show up all around you.
The professionals doesn’t sell benefits before finding out what benefits the prospect wants.
WHY DON’T I DO WHAT I KNOW I SHOULD DO?
The average network marketers plunges into selling benefits from the start and, inevitably, he soon has the prospect sitting there thinking, ‘None of this stuff I’m hearing is important to me.’
Keep that up for a little while and you will hear things like, ‘I will get back to you,’ ‘Please, let me think about it,’ ‘Oh, good but let me go inform my hubby first.’
Who pays for your product or service, you or the buyers?
Then we should give them what they want. Doesn’t that make sense? We should sell them the benefits that will do the things they wants done.
How do you do that? People want more than they can get.
Then, give it to them, give them what they want.
The purpose of your consultation interview is to diagnose their problems and determine whether you have the solution to their problems and if you do, don’t present them the features but, do present them the benefits attached to the opportunities you have for them.
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WHAT DO PEOPLE REALLY WANT?
Several times, I see network marketers making serious mistake when it comes to looking for partners to join their team.
They go to the extent of expressing features to their prospect and not the benefits.
You will hear network marketers telling their prospects that, ‘This business can help you make more money,’ this is too basic.
Use this instead.
“This business can help you sleep better at night… and you feel much more secure that you will have enough money to retire comfortably.”
Or if you are taking to housewives, use this, “This business can make you stay longer at home, make money, play more with your children and you don’t have to worry about bills.”
People really want to hear the benefits attached to what you have to sell to them and not the features of it.
WHY DON’T I DO WHAT I KNOW I SHOULD DO?
USING THE SAME MESSAGE FOR EVERYONE
This is the major mistake so many clients that I have spoken with do make.
YOUR MESSAGE IS TOO GENERIC
If you talk like this, “my business helps people to make money and have more free time”
Instead use, “my business helps stressed out corporate executives just like you to get out of rat race and make a 6 figure income working part-time from home…”
THE MORE SPECIFIC AND RELEVANT THE MESSAGE IS FOR YOUR PROSPECT… THE MORE INFLUENCE YOU HAVE!!!
I will like to leave you with this quote, “Don’t sell logic, seldom do people buy logically, arouse people’s emotions.”
WHY DON’T I DO WHAT I KNOW I SHOULD DO?
Until you start doing what you know you should do, you are living under a law against success that you’ve imposed on yourself.
RESOURCES THAT WILL HELP YOU ROCK YOUR BUSINESS
1. CLOSE 300% PROSPECT – GET IT HERE
Most time’s when we are prospecting prospects, we carry out the right method of prospecting with the prospects, with everything working as planned and all of a sudden as the conversation is about to end, things turn around and the prospects gives you a big NO. ‘I will think about it,’ ‘Give me some time.’ All these are NO’s and then you begin to wonder why it didn’t work, you keep on wondering what’s the exact step you’ve missed. From the beginning you might be right but the problem most of the time is the
ending which is best described or termed as closing, a good beginning and a poor closing will always lead to a big NO.
This guide is made to show you how to close prospects 300% all the time, so you can have a big YES from your prospects almost always all the time. You are going to realise what closing is, how to apply it and also have a big YES. Closing is sweet success. Closing is the process of helping people make decisions that are good for them – GET IT HERE
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3. The Cold Market Prospecting Formular – GET IT HERE
I will encourage you to keep this guide where you can always see it in order for you to use it to educate your team players when you begin grow, in fact this is what I have practice severally.
This guide was created for you and those that will soon join you. In short, this guide is for those who have been missing much of the good life and looking for a better way to living. It is designed to help you get the extras you deserve as they are capable of getting you financial freedom journey in network marketing and life generally.
Each word has been weighed, each thought has been evaluated, and each point carefully considered. I have made every effort to personalize it in a conversational manner so you will feel that you and I are in a private conference discussing you and your future team success. I hope you will take this simple message very serious with optimism personally because that is the way it was compiled.
From the beginning I will plant a series of hope, success, happiness, faith, and enthusiastic seeds. I will ‘water’ and ‘fertilize’ these seeds and even add a few additional ones. By the end of the guide the crop will be ready for harvesting to the degree, and in the amount, you have utilized or followed through on the message in this guide. You will need to believe that these works and that it will work for you, it’s the power of positive believing, and which is the necessary ingredient for converting positive thinking
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I hope this is helpful to you?
Let me know what you think in the comments below. And, feel free to share this with your teammates.