Why don’t I do what I know I should do? Ask this question of yourself.

Ask sincerely because the answer controls the future of your business.

Until you start doing what you know you should do, you are living under a law against success that you’ve imposed on yourself.

Behind that question stands this problem: How can I cause myself to do what I know I should do?

In this post, I will show you how but first, before you go for the how, take time to understand the why.

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WHY DON’T YOU WANT TO DO WHAT YOU KNOW YOU SHOULD DO?

The simple reason why you don’t is that you’re in conflict with yourself.

As a network marketer, you are a consultant, a counsellor and not a salesperson.

As a consultant, your primary purpose is to sell the benefits and not the features that the prospect you are working with wants to buy.

So, the question is, how best can you act as a consultant?

I’ve watched this point and I am convinced that it’s critical to your success in this profession: ‘Questioning is selling, telling is not selling’

DON’T SELL WHAT YOU WANT, SELL WHAT THEY WANT

The professionals don’t sell benefits before finding out what benefits the prospect wants.

In network marketing, you can take the point of view that what you actually get paid for is having conversations with people.

And every conversation is composed of two elements: questioning and listening.

The very best network marketers today see themselves more as consultants and advisors to their customers than as salespeople.

As a consultant, your job is to help your prospect solve his problems with what you’re selling.

You need to position yourself as a friend not as a network marketer.

As an advisor and not as a salesperson.

As an advisor rather than someone who just wants to make a sale, see yourself more as a helper than anything else.

Take your time to fully understand the prospect’s needs and then help the prospect to understand how and why your product or service will satisfy these needs better than anything else.

LISTENING FOR THE GOLD

Be genuinely interested in them by asking them questions about their live, families, friends, occupation and what motivate them.

You then listen to appreciate what it is like in the other person’s world.

Listen to their concerns, commitments and values.

Listen for something of value in their life and business, listen for the gold.

By having the courage to question them and listen proactively and with the expectation of positive results, you will have miracles show up all around you.

The professionals doesn’t sell benefits before finding out what benefits the prospect wants.

The average network marketers plunges into selling benefits from the start and, inevitably, he soon has the prospect sitting there thinking, ‘None of this stuff I’m hearing is important to me.’

Keep that up for a little while and you will hear things like, ‘I will get back to you,’ ‘Please, let me think about it,’ ‘Oh, good but let me go inform my hubby first.’

Who pays for your product or service, you or the buyers?

Then we should give them what they want. Doesn’t that make sense? We should sell them the benefits that will do the things they wants done.

How do you do that? People want more than they can get.

Then, give it to them, give them what they want.

The purpose of your consultation interview is to diagnose their problems and determine whether you have the solution to their problems and if you do, don’t present them the features but, do present them the benefits attached to the opportunities you have for them.

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WHAT DO PEOPLE REALLY WANT?

Several times, I see network marketers making serious mistake when it comes to looking for partners to join their team.

They go to the extent of expressing features to their prospect and not the benefits.

You will hear network marketers telling their prospects that, ‘This business can help you make more money,’ this is too basic.

Use this instead.

“This business  can help you sleep better at night… and you feel much more secure that you will have enough money to retire comfortably.”

Or if you are taking to housewives, use this, “This business can make you stay longer at home, make money, play more with your children and you don’t have to worry about bills.”

People really want to hear the benefits attached to what you have to sell to them and not the features of it.

USING THE SAME MESSAGE FOR EVERYONE

This is the major mistake so many clients that I have spoken with do make.

YOUR MESSAGE IS TOO GENERIC

If you talk like this, “my business helps people to make money and have more free time”

Instead use, “my business helps stressed out corporate executives just like you to get out of rat race and make a 6 figure income working part-time from home…”

THE MORE SPECIFIC AND RELEVANT THE MESSAGE IS FOR YOUR PROSPECT… THE MORE INFLUENCE YOU HAVE!!!

I will like to leave you with this quote, “Don’t sell logic, seldom do people buy logically, arouse people’s emotions.”

Until you start doing what you know you should do, you are living under a law against success that you’ve imposed on yourself.

P.S: Want me to help you personally? If yes, you can get my helpful free eBooks how and where to get unlimited leads and how to effectively prospect as a Pro. To get more click here:m.me/naijaNMPro

MORE RESOURCES FOR YOU:

1. The Facebook Targeting Blueprint – Learn More Here

This is one of my favorite books and I recommend it to anyone who wants to discover where their customers are hiding on Facebook. In this blueprint, you will be learning about different targeting options – from interest research to custom audience and lookalike audiences to come up with a unique targeting game plan for your business.

2. Instagram Growth Hack – Learn More Here

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3. Have you our FACEBOOK MARKETING MADE EASY BLUEPRINT which has helped a lot of network marketers build their brands online and helps them to attract more customers for their sales and network marketing business. See it here.

Click here to check it out now.

I hope this is helpful to you?

Let me know what you think in the comments below. And, feel free to share this with your teammates.

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